Saturday to Wednesday
-
Health insurance
-Flexible working hours
-Game room
-Resting space
-Occasional packages and gifts
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201 - 500 employees
Internet Provider / E-commerce / Online Services
Iranian company dealing only with Iranian entities
2020
Privately held
Health insurance
توضیحات بیشتر
key Requirements
3 years experience in similar positionJob Description
The Senior Performance Marketing Specialist is responsible for planning, executing, analyzing, and optimizing performance marketing initiatives across digital channels to drive measurable business growth. This role requires a strong analytical mindset, deep knowledge of paid media platforms, and the ability to translate campaign and business data into actionable insights.
The ideal candidate will take ownership of performance initiatives, manage and optimize budgets, use data to identify growth opportunities, and collaborate cross-functionally to maximize ROI and overall marketing efficiency.
Duties & Responsibilities:
The ideal candidate will take ownership of performance initiatives, manage and optimize budgets, use data to identify growth opportunities, and collaborate cross-functionally to maximize ROI and overall marketing efficiency.
Duties & Responsibilities:
- Develop and execute multi-channel performance marketing strategies across platforms such as Google Ads, Product Listing Ads, retargeting, and other paid acquisition channels.
- Monitor and optimize campaigns based on key performance indicators such as ROAS, CPA, CAC, CTR, conversion rate, revenue, and customer acquisition.
- Manage media budgets, bidding strategies, and budget allocation across channels to maximize efficiency and achieve business targets.
- Conduct A/B tests and structured experiments across campaigns, audiences, creatives, bidding strategies, and landing pages.
- Analyze campaign and business performance data to identify trends, opportunities, and areas for improvement.
- Create performance reports and dashboards and translate data into clear, actionable recommendations for stakeholders.
- Use SQL to query, analyze, and validate marketing, customer, and transactional data for campaign measurement and decision-making.
- Work with attribution and analytics data to better understand channel performance and the customer journey.
- Collaborate with creative, content, product, analytics, and technical teams to improve campaign messaging, tracking, landing pages, and conversion performance.
- Ensure campaign tracking and measurement are implemented correctly across relevant platforms.
- Stay current with digital advertising platforms, measurement methodologies, automation tools, and industry best practices.
- Mentor junior team members and contribute to knowledge sharing and capability development within the marketing team.
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; Master’s degree is a plus.
- More than 3 years of experience in performance marketing, preferably within an e-commerce, marketplace, or digital-first environment.
- Proven experience managing and optimizing large-scale paid media campaigns and budgets.
- Strong knowledge of Google Ads and other relevant advertising platforms.
- Strong understanding of performance marketing metrics, including ROAS, CPA, CAC, CTR, CVR, AOV, and LTV.
- Proficiency with Google Analytics (GA4) and data visualization/reporting tools such as Looker Studio, Tableau, or similar platforms.
- Working knowledge of SQL and the ability to independently query and analyze marketing and business data.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Experience designing, executing, and evaluating A/B tests and marketing experiments.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to work effectively with cross-functional teams and translate business objectives into measurable marketing initiatives.
- Experience working with Google Tag Manager (GTM) and digital analytics/tracking implementations.
- Understanding of UTM structures, conversion tracking, pixels, events, and attribution models.
- Familiarity with BigQuery, ClickHouse, or other analytical databases/data warehouses.
- Basic knowledge of Python for data analysis, automation, or campaign-related workflows.
- Familiarity with APIs and integrating marketing platforms or automating repetitive marketing processes.
- Experience working with CDPs, CRM/marketing automation platforms, or audience segmentation systems.
- Experience with marketing automation, reporting automation, or campaign management automation is a plus.
Job Requirements
Age
25 - 35 Years Old
Gender
Men / Women
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