We are looking for a data-driven Performance Marketing Specialist who can own paid acquisition performance, optimize CAC/CPO and ROAS, and contribute directly to revenue growth.

Responsibilities

• Plan, launch, and optimize Performance Marketing campaigns across paid acquisition channels.
• Manage and optimize Google Ads, Native Ads, Affiliate, Retargeting, and other relevant paid media channels.
• Manage budgets and allocate spend based on channel performance and business priorities.
• Analyze the funnel from impression and click through conversion and purchase.
• Optimize CAC, CPO, CPA, ROAS, and revenue.
• Design and execute A/B tests across creatives, audiences, landing pages, and campaign structures.
• Identify funnel drop-offs and opportunities to improve conversion rate.
• Work closely with Product, UX, CRM, SEO, Social, and Content teams.
• Prepare daily, weekly, and monthly performance reports.
• Evaluate not only conversion volume but also the quality and value of acquired customers.
• Build and optimize retargeting and remarketing audiences based on user behavior.
• Identify and test new acquisition channels and growth opportunities.
• Forecast sales, spend, and CAC/CPO and recommend actions to achieve targets.
• Monitor agencies and advertising vendors and evaluate their performance.
• Build and improve performance and marketing analytics dashboards.

Key KPIs

• Revenue
• CPO / CPA
• CAC
• ROAS
• Conversion Rate
• Number of New Customers
• Repeat Purchase / Customer Quality
• Marketing Contribution Margin
• Budget Efficiency

Requirements

• 2+ years of hands-on Performance Marketing experience.
• Experience in E-commerce, preferably Fashion or Retail.
• Strong practical knowledge of Google Ads and web analytics.
• Working knowledge of GA4, Google Tag Manager, and attribution concepts.
• Strong Excel / Google Sheets and data analysis skills.
• Good understanding of funnel analysis and customer journey.
• Experience with retargeting and audience segmentation.
• Understanding of unit economics and metrics such as CAC, CPO, LTV, and ROAS.
• Experience managing meaningful advertising budgets.
• Strong experimentation and optimization mindset.
• Ability to turn data into clear business actions.

Personal Attributes

• Highly data-driven
• Analytical and strong problem solver
• Result-oriented
• Commercial mindset
• Detail-oriented
• Fast in analysis and decision-making
• Comfortable in a fast-paced, target-driven environment

What We Are Looking For
Someone who sees Performance Marketing as more than buying ads—someone who can build a complete cycle of Data → Insight → Experiment → Optimization → Revenue and directly contribute to growth and profitability.