We are looking for a creative, data-driven, and result-oriented Social Media Manager to grow the brand’s social presence and turn social media into a meaningful driver of engagement, traffic, and sales.

Responsibilities

• Develop and execute the social media content calendar aligned with brand, marketing, and sales objectives.
• Manage and grow the brand presence across Instagram and other relevant social platforms.
• Develop content ideas for products, campaigns, seasonal moments, and relevant trends.
• Work closely with Marketing, Performance, CRM, Content, and Creative teams.
• Analyze content performance and provide regular reports based on agreed KPIs.
• Identify social media trends and turn them into relevant, executable ideas for the brand.
• Increase reach, engagement, qualified audience, social traffic, and social-driven revenue.
• Plan and execute social media campaigns focused on traffic and conversion.
• Manage collaborations with influencers, creators, and KOLs and evaluate their performance.
• Use audience insights to improve content strategy and communication.
• Test and optimize formats including Reels, Stories, Carousels, and UGC.
• Develop sales-oriented content for priority products and categories.

Key KPIs

• Reach & engagement rate
• Audience growth and quality
• Social traffic
• Conversion and revenue generated through social media
• UGC / creator content volume and quality
• Cost per engagement / cost per acquisition (where applicable)
• Contribution of social media to traffic and sales

Requirements

• 2+ years of relevant social media marketing experience.
• Experience in E-commerce, Fashion, or Retail is a strong advantage.
• Strong understanding of Instagram, its formats, and content dynamics.
• Ability to analyze data and work with analytics tools.
• Strong creativity and ability to turn insights into content ideas.
• Basic understanding of Performance Marketing and conversion.
• Strong execution, collaboration, and project management skills.
• Portfolio or proven examples of successful work are a strong advantage.

Personal Attributes

• Creative and trend-sensitive
• Data-driven and result-oriented
• Accountable and proactive
• Fast learner with strong execution skills
• Interested in Fashion and E-commerce

What We Are Looking For
Someone who can connect creativity with business—not only asking what content can go viral, but understanding what content can create measurable value, traffic, and sales for the brand.