Senior Product Marketing Manager

Wallex is a FinTech company providing a secure cryptocurrency exchange platform and digital asset payment solutions.

With a vision to become a leading global FinTech enterprise, Wallex is recognized as one of the largest cryptocurrency exchange platforms in Iran, supporting the online trading of over 130 cryptocurrencies.

About the Role

We’re looking for a Senior Product Marketing Manager to own how our products are positioned, launched, and adopted in the market. This role sits at the intersection of Product, Growth, Marketing, and Data, turning customer and market insights into strong product narratives and measurable growth.

Responsibilities

• Own go-to-market strategy for new products, features, and key initiatives
• Define clear positioning, messaging, and value propositions
• Translate customer insights, market trends, and competitive intelligence into actionable opportunities
• Partner closely with Product, Growth, Brand, CRM, Data, and Business teams
• Lead product launches and drive activation, adoption, engagement, and retention
• Build customer segmentation and tailor product propositions to different audiences
• Measure performance across key funnels and continuously optimize based on data
• Develop product marketing materials and enablement assets for internal and external teams
• Leverage AI-powered tools to accelerate research, content development, experimentation, customer insight generation, and campaign optimization

Requirements

• 1+ years of experience in Product Marketing, Growth, or related product-focused roles
• Strong experience in GTM, product launches, positioning, and messaging
• Highly analytical, with the ability to turn data into clear decisions and actions
• Strong understanding of customer behavior and digital products
• Excellent communication and cross-functional collaboration skills
• Comfortable operating in fast-paced, ambiguous environments with high ownership
• AI-native mindset and hands-on experience using AI tools to improve productivity, decision-making, experimentation, and marketing execution
• Experience in Fintech, Payments, Crypto, Trading, or Financial Services is a strong plus.