We are looking for a Marketing Manager to lead and shape our marketing function in a fast-growing SaaS business. In this role, you will be responsible for developing and executing our marketing strategy, driving brand awareness and demand generation, and building a scalable marketing engine that is strongly connected to business outcomes.
What You’ll Do

• Develop and execute an integrated marketing strategy aligned with business and growth objectives.
• Own the overall marketing roadmap, priorities, campaigns, and initiatives.
• Manage and coordinate external SEO and Content & Social Media teams.
• Set clear objectives, KPIs, briefs, and performance expectations for outsourced teams.
• Monitor marketing performance and continuously optimize campaigns and activities based on data.
• Develop and improve lead generation, acquisition, engagement, and conversion strategies.
• Work closely with Sales, Customer Success, and other teams to ensure marketing activities support the entire customer journey.
• Build a strong understanding of our target audience, market, competitors, and customer needs.
• Turn market and customer insights into actionable marketing strategies and campaigns.
• Plan and execute future offline marketing initiatives, including seminars, conferences, industry events, workshops, and partnerships.
• Manage marketing budgets and evaluate the ROI of different channels and initiatives.
• Establish marketing processes, reporting frameworks, and performance dashboards.
• Experiment with new channels, campaigns, and growth opportunities.
• Build a consistent and recognizable brand presence across digital and offline touchpoints.

What We’re Looking For

• 4+ years of experience in marketing, preferably in SaaS, technology, startup, or other B2B environments.
• Strong understanding of B2B and SaaS marketing principles and customer journeys.
• Experience managing external agencies, freelancers, or outsourced marketing teams.
• Strong knowledge of digital marketing channels, particularly SEO, Content Marketing, Social Media, and Lead Generation.
• A data-driven mindset with the ability to define, track, analyze, and act on marketing KPIs.
• Strong analytical and problem-solving skills.
• Experience with marketing analytics and reporting tools.
• Experience in planning and executing campaigns from strategy through execution and measurement.
• Strong project management and stakeholder management skills.
• Excellent communication and negotiation skills.
• Ability to balance strategic thinking with hands-on execution.
• Strong ownership and the ability to work independently in a fast-paced startup environment.

It’s a Plus If You Have

• Experience in B2B SaaS marketing.
• Experience with offline marketing, events, conferences, seminars, or industry partnerships.
• Experience working closely with Sales teams on pipeline and revenue growth.
• Experience building marketing dashboards and reporting systems.
• Familiarity with Growth Marketing and experimentation frameworks.