Job Description
• Build the annual shopper calendar and align activation priorities across categories and channels.
• Lead Joint Business Planning (JBP) with Sales and TPA; ensure promo and visibility plans deliver on category and customer objectives.
• Own visibility standards and planogram compliance; measure in-store execution and ROI.
• Represent Marketing in S&OP, ensuring forecast accuracy and readiness of trade activities.
• Build shopper marketing capability and tools across teams.
• Manage TM budgets related to shopper activities and monitor ROI.
• Partner with MCI and Category Marketing to convert insights into shopper initiatives.
Qualifications:
• Education: Minimum Bachelor’s degree in Marketing, Business Administration, Management, or Industrial Engineering. MS in Marketing, Trade Marketing, or Business Strategy. MBA is preferred.
• Language: Advanced English.
• Skills: Shopper marketing strategy and calendar planning; Joint Business Planning (JBP) with Sales and Trade Promotion Administration (TPA); trade promotion management; visibility standards and planogram compliance; in-store execution measurement and ROI analytics; S&OP integration and cross-functional alignment with Marketing, Sales, and TPA; channel and category activation across multiple retail environments; data-driven insight translation into shopper initiatives; budgeting, forecasting, and ROI tracking for shopper programs; merchandising standards, shelf visibility, and retail media basics; collaboration with MCI and Category Marketing for activation design.
• Experience: 10+ years FMCG experience in Trade or Shopper Marketing or Sales; proven channel strategy and execution record; category-relevant experience preferred but not mandatory.