About SnappPay
SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit. Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.

About the Role
We are looking for a Business Growth Lead to help shape and accelerate the growth of Snapp Invest. In this role, you will work at the intersection of Business, Product, Marketing, and Analytics. You will help us understand where the biggest opportunities are, identify the challenges holding the business back, and turn data and insights into practical growth initiatives.

Responsibilities

• Improve business performance by identifying key growth gaps and delivering initiatives that contribute to achieving at least 95% of monthly GMV, revenue, and active user targets.
• Monitor and diagnose business performance weekly, with clear root-cause analysis and action recommendations for any KPI deviating more than 10% from target.
• Generate and validate at least 2–3 growth opportunities per quarter based on customer behavior, market insights, and business performance.
• Develop at least 1–2 data-backed product or feature proposals per quarter, including customer need, expected business impact, success metrics, and recommended approach.
• Run at least one growth experiment per month and ensure each experiment has a defined hypothesis, KPI, result, and scale/iterate/stop recommendation.
• Evaluate post-launch performance of major features and growth initiatives within 30 days of launch, measuring adoption, conversion, revenue impact, and Feature Market Fit.
• Reduce time from identified growth opportunity to an aligned action plan to less than 2 weeks by coordinating effectively across Business, Product, Marketing, and other relevant teams.

Requirements

• 5+ years of experience in Growth, Strategy, Business Performance, or Product Strategy, preferably in fintech or digital B2C businesses.
• Strong experience in business performance analysis, KPI management, and growth planning, with the ability to turn data into actionable recommendations.
• Experience identifying and validating growth and product opportunities through customer behavior, market insights, and experimentation.
• Strong understanding of customer funnels, business cases, financial impact, and digital product development.
• Proven ability to work cross-functionally with Product, Marketing, Business, Finance, Data, and Operations.
• Strong analytical capabilities using Excel, BI tools, and preferably SQL.

Qualifications, Competencies & Skills (KSA)

• Analytical & Data-Driven Thinking – Ability to analyze performance, identify root causes, and convert data into clear business actions.
• Business & Strategic Acumen – Understands key business drivers, financial impact, market dynamics, and how growth initiatives contribute to company targets.
• Customer & Product Thinking – Identifies customer needs and translates market and behavioral insights into relevant product and growth proposals.
• Growth & Experimentation Mindset – Develops hypotheses, tests opportunities, measures results, and determines whether initiatives should be improved, scaled, or stopped.
• Cross-Functional Collaboration & Influence – Builds alignment across Product, Marketing, Business, Data, Finance, and Operations without requiring direct authority.
• Communication & Stakeholder Management – Clearly presents insights, recommendations, and business cases to both operational teams and management.