About the Role

SmartTech, the advertising arm of Digikala, is looking for an Associate Product Manager (APM) to join our Product team and work closely with the Product Manager on AdTrace and Afilio, two of our key products.

In this role, you will be involved in product execution, data analysis, cross-functional coordination, backlog management, and product delivery. You will work closely with Engineering, Design, Business, Marketing, Sales, Customer Success, Finance, and other stakeholders to ensure product initiatives move forward effectively and on time.

We are looking for someone who is proactive, analytical, structured, highly organized, and strong at follow-up and execution.

Key Responsibilities:

• Work closely with the Product Manager on the development and continuous improvement of AdTrace and Afilio.
• Support product discovery, requirement definition, feature planning, and product documentation.
• Translate product requirements and business needs into clear and actionable tasks for Engineering, Design, and other stakeholders.
• Manage and continuously follow up on product initiatives, tasks, and backlog items using Jira.
• Coordinate dependencies and activities across cross-functional teams.
• Participate in and support Agile processes, including:
• Sprint Planning
• Backlog Refinement
• Sprint Reviews
• Retrospectives
• Day-to-day sprint follow-ups
• Monitor project and feature progress, identify blockers and dependencies, and proactively follow up to keep delivery on track.
• Write and execute SQL queries independently to answer product and business questions.
• Use Metabase for product and business analysis, including:
• Creating queries and reports
• Building and maintaining dashboards
• Defining and tracking KPIs
• Performing ad-hoc analysis
• Identifying trends, anomalies, and performance issues
• Analyze user behavior, product performance, funnels, operational metrics, and business trends.
• Support the definition and monitoring of product KPIs and success metrics.
• Use data and quantitative insights to support prioritization and product decisions.
• Participate in feature testing, UAT, release validation, and post-release monitoring.
• Collect and structure feedback from users and internal stakeholders and convert it into actionable product improvements.
• Maintain clear and up-to-date product documentation and ensure alignment among stakeholders.

Requirements:

• Previous experience in Product Management, Product Operations, Business Analysis, Project Management, or a similar role.
• Good understanding of the software product development lifecycle.
• Practical knowledge of Agile/Scrum methodologies and product development workflows.
• Hands-on experience working with Jira for backlog, task, and sprint management.
• Strong working knowledge of SQL, with the ability to independently write queries for product and business analysis.
• Hands-on experience with Metabase, including dashboard creation and data analysis.
• Ability to translate product or business questions into measurable metrics and data queries.
• Strong analytical and problem-solving skills.
• Strong organizational and follow-up skills, with the ability to manage multiple parallel initiatives.
• Ability to identify blockers, dependencies, and risks and proactively follow up on them.
• Strong communication and stakeholder management skills.
• Ability to work effectively with both technical and non-technical teams.
• High level of ownership, accountability, and attention to detail.

Nice to Have:

• Experience or familiarity with AdTech, MarTech, Affiliate Marketing, Attribution, Performance Marketing, or digital advertising products.
• Familiarity with product analytics concepts such as:
• Funnel Analysis
• Conversion Rate
• Retention
• Cohort Analysis
• Segmentation
• Experience working with large or complex datasets.
• Previous experience collaborating closely with Engineering and Design teams.
• Experience writing User Stories, Acceptance Criteria, PRDs, or similar product documentation.