We are looking for a Marketing Manager to build and lead Zarnet’s marketing function. This role combines strategic thinking with hands-on execution. You will translate business goals and customer insights into marketing strategies, campaigns, content, CRM programs, partnerships, and measurable growth initiatives.

You will also establish the foundations of a high-performing marketing function by defining processes, KPIs, channel strategies, operating models, and the future team structure.

Key Responsibilities:

• Develop Zarnet’s marketing strategy, positioning, messaging, and brand narrative around transparency, authenticity, and trust.
• Define and execute go-to-market strategies across SEO, performance marketing, Instagram, owned media, and offline/physical activations.
• Create trust-building content that helps customers understand gold pricing, including ojrat, invoices, authenticity, and the overall cost of gold.
• Develop and manage CRM and lifecycle marketing initiatives across customer acquisition, conversion, retention, repeat purchase, and upgrade journeys.
• Identify and activate jeweler, referral, and partnership channels through outreach, co-marketing initiatives, and referral programs.
• Plan, execute, and optimize marketing campaigns based on customer insights and business objectives.
• Establish marketing measurement and reporting frameworks, including CAC, conversion rates, retention, cohort performance, and channel effectiveness.
• Work closely with Product, Finance, and other teams to align marketing priorities with business goals.
• Build repeatable marketing playbooks across acquisition, content, CRM, lifecycle, brand, and retention.
• Define the marketing operating model, workflows, priorities, decision-making processes, and performance rhythms.
• Develop the marketing organization structure, capability map, and phased hiring plan.
• Determine the right balance between internal talent, agencies, freelancers, and marketing technology.
• Recruit, onboard, and manage marketing team members as the function grows.
• Continuously experiment with new channels, messaging, partnerships, and growth opportunities while maintaining clear performance standards.

Required Skills and Qualifications:

• 4+ years of experience in B2C marketing with direct ownership of strategy, execution, and performance measurement.
• Proven experience in building or significantly developing a marketing function, preferably in an early-stage or 0→1 environment.
• Strong understanding of full-funnel marketing, from brand awareness and acquisition to conversion, retention, and lifecycle marketing.
• Hands-on experience with performance marketing, SEO, CRM/lifecycle marketing, and marketing analytics.
• Strong understanding of marketing KPIs, experimentation, attribution, and performance reporting.
• Experience developing marketing strategies, campaigns, content plans, and channel strategies.
• Strong Persian copywriting and editorial judgment.
• Working proficiency in English for research, marketing tools, and cross-functional communication.

Experience in marketplace, fintech, high-trust, or regulated categories is a plus.

Soft Skills:

• Builder mindset
• Strategic and hands-on
• Full-funnel thinking
• Commercial mindset
• Customer-centric
• Strong communication
• Analytical and experimental
• Organized and process-oriented
• Leadership potential
• Trust-oriented