Growth Marketing Lead

A hands-on growth leader who can build marketing systems, campaigns, funnels, SEO, automation, and AI-agent workflows.

• Join an international collaboration to scale a TravelTech platform. Build a growth engine. Shape a market. In a multinational venture, we are building a technology-driven travel platform and AI-powered travel assistant, serving one of the fastest-growing travel markets in the region.
• Over the past two years, we have built the foundations of the platform, developed operational and technical capabilities, and established partnerships with international partners. We are now entering the next stage of growth and are looking for a hands-on Head of Marketing / Growth Lead to build and execute our growth strategy, strengthen our marketing engine, and help shape the future of our brand and market presence.
• This role is ideal for someone who enjoys both strategic thinking and hands-on execution — someone who can define the marketing direction while also launching campaigns, improving SEO, building content and performance processes, working with data, using AI tools and agents, and collaborating closely with product, sales, support, and operations teams to drive measurable growth.

A key part of this role is the practical use of AI tools and AI agents to automate and improve the full marketing workflow, including market research, content creation, campaign execution, reporting, analysis, and optimization.
Responsibilities:

• Design and execute the marketing and growth strategy for an international online business
• Plan, launch, and optimize digital campaigns across channels such as Google, Meta, Telegram, TikTok, and other relevant platforms
• Manage performance marketing, retargeting, referral campaigns, partnership campaigns, and co-marketing initiatives
• Lead SEO strategy, keyword research, content planning, landing pages, and organic growth initiatives
• Build scalable content production and distribution workflows for the website, social media, campaigns, and communication channels
• Use AI tools and AI agents for market research, content generation, creative ideation, campaign optimization, reporting, data analysis, and marketing automation
• Analyze user funnels, user behavior, conversion rate, CAC, CPA, ROAS, LTV, retention, and other key growth metrics
• Work closely with product, tech, sales, support, and operations teams to improve conversion and user experience
• Design and execute B2B marketing, partnership, and channel development initiatives
• Manage marketing budget and allocate resources based on data, campaign performance, and business impact
• Prepare regular management reports on marketing performance, campaign results, learnings, and improvement plans
• Help build, train, and gradually grow the marketing team

Requirements:

• Minimum 3 years of hands-on experience in marketing, growth marketing, performance marketing, product marketing, or campaign management
• Proven experience in designing and executing digital campaigns, not only supervising them
• Ability to work hands-on in a small team and fast-growing environment
• Strong understanding of CAC, CPA, ROAS, CVR, LTV, funnel analysis, retention, and A/B testing
• Experience with SEO, content marketing, landing pages, social media, and performance ads
• Familiarity with analytics tools such as GA4, Search Console, Tag Manager, Looker Studio, or similar tools
• Practical experience or strong interest in AI tools, prompt engineering, marketing automation, and AI agents
• Strong project management, prioritization, reporting, and cross-functional collaboration skills
• Reliable, responsible, result-oriented, and able to help build a marketing function from an early stage

Nice to Have:

• Experience in TravelTech, OTA, tourism, marketplace, fintech, super app, or scalable online businesses
• Experience in regional or international markets
• Experience in B2B marketing, partnership, co-marketing, or channel acquisition
• Experience with gamification, referral programs, loyalty programs, or lifecycle marketing
• Experience in building a marketing team from scratch or growing a small marketing team
• Familiarity with CRM, WordPress, marketing automation, no-code tools, and AI-based workflows
• Arabic language knowledge or experience working with Arabic-speaking audiences is a plus

Expected Personal Qualities:
Hands-on and execution-oriented
Reliable and responsible
Data-driven and accurate in reporting
Able to solve problems with limited resources
Comfortable with uncertainty and changing priorities
Able to build processes, not only run one-off campaigns
Strong collaboration with product, tech, sales, support, and operations teams
Interested in building an international business in fast-growing regional markets

Expected Outcomes in the First 2 Months:

• Prepare a 60-day marketing and growth plan
• Set up or improve marketing and sales KPI dashboards
• Launch several real acquisition and retargeting campaigns with CAC / CPA / ROAS reporting
• Build an SEO and content plan for key landing pages and growth opportunities
• Design at least one B2B marketing or partnership initiative for channel development
• Build a process for using AI tools and agents in research, content, campaigns, reporting, and optimization

Employment Type: Full-time
Location: Tehran / Hybrid model can be discussed
Industry: TravelTech, online travel services, regional and international markets

Assessment Process: Shortlisted candidates will be asked to prepare a brief 30-to-90-day growth plan for an online travel platform in a regional market. The plan should include channel priorities, campaign ideas, KPIs, suggested budget allocation, SEO/content plan, B2B growth initiatives, and the use of AI in the marketing workflow.