eCRM & Marketing Automation Specialist

At Tapsi Shop, we are growing a team that is helping shape the future of online retail. If you would like to be part of this journey, we would be happy to get to know you.

As an eCRM & Marketing Automation Specialist at Tapsi Shop, you will be responsible for the following:

• Develop and implement eCRM strategies to enhance customer engagement and retention.
• Manage and optimize marketing automation platforms (e.g., WebEngage, Insider, etc.).
• Design, execute, and analyze automated marketing campaigns across multiple channels (SMS, Email, Push Notification, In-app, On-site).
• Segment and target customer databases to create personalized marketing messages.
• Monitor and analyze campaign performance metrics to identify opportunities for improvement.
• Collaborate with cross-functional teams to align marketing automation efforts with the overall marketing strategy.
• Provide regular reports and insights to senior management on the effectiveness of eCRM and marketing automation initiatives.

You will also need the following skills to effectively carry out your responsibilities:

• Proficiency in English.
• Proven experience with eCRM and marketing automation platforms.
• Strong analytical skills and the ability to interpret complex data sets.
• Strong critical thinking and problem-solving skills.
• Excellent communication and project management skills.
• Experience with A/B testing and performance optimization.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong written and verbal English communication skills.

Our working days at Tapsi Shop are Saturday through Wednesday, and our office is located in the Vezara Street area. If this opportunity aligns with your professional journey, we look forward to receiving your resume.