Route to Market Specialist

• Route to Market (RTM) optimization, analysis, and reporting 
• Success Visit Rate & Coverage analysis and identification of improvement opportunities 
• Develop and maintain GT RTM structure and route plans 
• Customer classification and segmentation – report accuracy & reliability control 
• Field execution control and regular market visits 
• Salesman & Merchandiser allocation and KPI updates 
• Route productivity analysis and optimization based on customer potential, frequency, and 
workload 
• Salesman route plan development, maintenance, and periodic optimization 
• Customer coverage, frequency, and productivity analysis 
• Monitor and analyze Out-of-Route visits and identify root causes 
• Monitor Visit in Location, Success Visit, Active Coverage, and other RTM KPIs 
• Identify RTM gaps and provide actionable solutions to improve field force productivity 
• Coordinate with Sales, Marketing, and Field Teams to ensure proper RTM execution 
• Master Data quality control, including customer mapping, salesman allocation, channel, 
classification, and GPS information 
• Support new customer onboarding and ensure proper classification and route allocation 
• Track implementation of RTM actions and follow up on corrective actions 
• Identify opportunities for automation and improvement of RTM reports and processes 

Requirements: 
• Good written and spoken English and strong interpersonal skills. 
• Proficient in MS Office