We are currently seeking a highly skilled and motivated Senior Performance Marketing Specialist to drive customer acquisition through strategic and data-driven marketing initiatives. The ideal candidate will have a strong background in performance marketing, a track record of optimizing campaigns for efficiency, and the ability to lead a team to achieve acquisition targets, including SEM, digital advertising, and install campaigns.

Key Responsibilities:

• Strategy Development: Formulate and execute comprehensive performance marketing strategies focused on customer acquisition. Leverage data and analytics to identify high-performing channels and tactics.
• Campaign Optimization: Oversee the planning, execution, and continuous optimization of performance marketing campaigns across various channels, including Google Ads and display advertising.
• Data Analysis: Utilize data analytics tools to analyze campaign performance, customer behavior, and conversion metrics. Implement insights to improve targeting, messaging, and overall campaign effectiveness.
• Budget Management: Manage and allocate budgets effectively to maximize return on investment (ROI). Monitor spending, analyze cost per acquisition, and adjust budgets based on performance.
• Collaboration: Work closely with cross-functional teams, including product, analytics, and creative teams, to align performance marketing efforts with overall business goals and product launches.
• Testing and Experimentation: Drive a culture of testing and experimentation to identify new opportunities and optimize existing strategies. Implement A/B testing and other methods to enhance campaign performance.
• Reporting: Generate regular performance reports and dashboards, providing insights to senior management. Communicate key findings, trends, and recommendations for improvement.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in performance marketing, with a focus on customer acquisition and Google Ads campaign optimization.
• Strong analytical skills and proficiency in using data analysis tools such as Google Analytics, Adobe Analytics, or similar.
• Leadership experience with the ability to inspire and guide a high-performing team.
• In-depth knowledge of various performance marketing channels and platforms.
• Familiarity with marketing technology and automation tools.
• Excellent communication and collaboration skills.
• Results-oriented mindset with a focus on achieving and exceeding performance targets.

If you are a strategic thinker with a passion for optimizing performance marketing campaigns and leading a team to success, we invite you to apply for the Performance Marketing Acquisition Lead position and contribute to our company's growth.