9:00 AM To 17:30 PM
5 Days in Week
Loan -Bonus -Health insurance
-Lunch
-Breakfast
-Occasional packages and gifts
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51 - 200 employees
Catering / Restaurant / Food and Beverage
Iranian company dealing with Iranian and foreign customers
1400
Adli Shop
Adli baklava
Adli Doner
Adli Bakery
Privately held
Loan توضیحات بیشتر
key Requirements
2 years experience in similar positionBachelor Business/Management/Commerce or Hospitality & Tourism ManagementJob Description
About the Role
ADLI is looking for a Senior Marketing Specialist to help build and optimize meaningful customer relationships through data-driven CRM strategies. In this role, you will manage customer data, design personalized customer journeys, plan and execute CRM campaigns, and turn customer insights into actionable initiatives that drive retention, engagement, loyalty, and repeat purchases.
Key Responsibilities:
ADLI is looking for a Senior Marketing Specialist to help build and optimize meaningful customer relationships through data-driven CRM strategies. In this role, you will manage customer data, design personalized customer journeys, plan and execute CRM campaigns, and turn customer insights into actionable initiatives that drive retention, engagement, loyalty, and repeat purchases.
Key Responsibilities:
- Create, clean, and manage the customer database
- Segment customers and define lifecycle stages
- Design and optimize CRM customer journeys
- Plan and execute CRM campaigns
- Build welcome, retention, and repeat-purchase journeys
- Run reactivation campaigns
- Support loyalty program development
- Conduct A/B tests and optimize campaign performance
- Analyze customer recency, frequency, and spend
- Prepare CRM reports and translate data into actionable insights
- Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, Statistics, or a related field
- 2–3 years of relevant experience in CRM, Customer Marketing, Retention Marketing, or a related field
- Good understanding of CRM principles, customer lifecycle management, and customer journeys
- Strong knowledge of customer segmentation, targeting, and personalization
- Good understanding of customer retention, engagement, loyalty, and reactivation strategies
- Familiarity with CRM campaigns across channels such as SMS, email, push notifications, and in-app communications
- Strong understanding of key CRM metrics, including Retention Rate, Churn Rate, Conversion Rate, Repeat Purchase Rate, Customer Lifetime Value (CLV), and Engagement Rate
- Previous experience in F&B, Retail, Hospitality, or loyalty-driven businesses is considered an advantage
Job Requirements
Gender
Men / Women
Education
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