At DGShahr, we are looking for an experienced Senior Performance Marketing Specialist who brings a strategic, data-driven approach to online advertising.
If you love working with data—weighing costs, clicks, leads, and actions—and have a strong grasp of KPIs like CPL, CPA, CAC, and ROI, along with the ability to optimize them, we want to hear from you.

Key Responsibilities:
Build, manage, and optimize Google Ads campaigns (Search, Display, Shopping, YouTube)
Work hands-on with Iranian ad networks such as Yektanet and MediaAd
Identify the best ad placements and craft cost-effective proposals across in-app, ad networks, fixed banners, and app tiles
Optimize cost per lead/action (CPL, CPA) across every channel
Deliver weekly, monthly, and quarterly performance reports
Improve ad creatives, landing pages, and campaign structures through A/B testing
Analyze performance using GA4, Google Tag Manager, and Google Search Console
Collaborate closely with ad agencies, content, design, and social media teams
Track user behavior on the site and loan application panel (via Clarity/Tag Manager)
Report on ROI, CAC, ROAS, CPL, CPA, and other key metrics to the CMO
Apply ECRM and marketing automation knowledge, including SMS panels, to boost conversion rates

What We're Looking For:
Strong time-management and multitasking skills in a fast-paced, results-driven environment
Excellent communication skills across marketing, tech, and product teams
Creative, data-driven problem-solving ability
A genuine passion for continuous learning and staying current with digital marketing trends