Senior SEO Specialist

MelliGold is committed to developing innovative services within the gold industry. Through precise operational processes, robust security standards, and a trust-driven approach, we strive to provide our customers with a secure and reliable experience. At Zarrabkhaneh, safeguarding valuable assets, maintaining accurate inventory control, and adhering to standardized procedures are essential parts of our daily operations.

Responsibilities:

• Develop and execute SEO strategies based on business goals, market insights, and user behavior
• Analyze website performance and optimize on-page, off-page, and technical SEO
• Use professional tools (Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, KWFinder) to identify issues and growth opportunities
• Provide technical SEO solutions to improve structure, rankings, and user experience
• Plan and manage off-page campaigns to strengthen link profile and domain authority
• Conduct keyword and competitor research to drive organic growth and improve content mapping
• Optimize e-commerce PDPs, PLPs, and overall site structure to improve rankings and user experience
• Utilize AI tools to automate tasks and improve accuracy and efficiency
• Collaborate with content, product, and technical teams on content and landing page optimization
• Stay updated on Google algorithm changes and adjust strategies accordingly

Requirements:

• Minimum 3 years of proven hands-on SEO experience (preferably e-commerce/marketplace)
• Strong expertise in content, on-page, off-page, and technical SEO, plus advanced use of SEO tools
• Growth mindset with continuous learning and improvement
• Solid analytical and reporting skills for data-driven decisions
• Strong collaboration skills with cross-functional teams
• Ability to manage multiple projects in a fast-paced environment
• Experience using AI for SEO automation and optimization