What You'll Be Doing:

• Analyze customer behavior, campaign performance, and market trends to identify growth opportunities and support marketing decisions
• Support marketing strategy and business planning through data analysis and actionable insights
• Work closely with the Marketing Manager to answer business questions and provide recommendations based on data
• Analyze funnels, cohorts, attribution, and A/B tests to evaluate campaign performance
• Compare campaigns and performance across different time periods and turn findings into practical insights
• Work with ECRM, Sales, and Campaign teams to help them make better decisions through data
• Collect, clean, and review data from different sources, including GA, Ads, and CRM platforms
• Write advanced SQL queries to extract data and build reliable datasets for analysis
• Use Python for data analysis, data processing, and report automation
• Build and maintain dashboards in Power BI and Metabase
• Create clear and easy-to-use dashboards and visualizations for marketing teams
• Work with different teams to understand their data needs and improve reporting structures
• Make sure data and reports are accurate and reliable
• Present findings and recommendations to the Marketing Manager and other stakeholders
• Support and mentor Junior and Mid-Level analysts and contribute to the development of the team
• Keep analytical projects and reports documented and up to date

What You Bring:

• Strong SQL skills and the ability to write complex queries
• Experience with Python for data analysis and processing
• Experience working with Power BI and Metabase
• Strong analytical and problem-solving skills
• Good understanding of digital marketing metrics such as CPC, CPM, CAC, CTR, and Conversion Rate
• Ability to connect data analysis with business goals and marketing plans
• Ability to turn business questions into useful insights and practical recommendations
• Good attention to detail and a strong sense of ownership
• Ability to work with different teams and communicate clearly with non-technical stakeholders
• A collaborative mindset and the ability to guide and support other analysts