Senior Performance Marketing Specialist

About the Role
Parasteh is seeking a data-driven and results-oriented Performance Marketing Specialist to manage and optimize paid acquisition activities. In this role, you will combine hands-on expertise in Google Ads and local advertising networks (Yektanet, Tapsell, and others) with strong analytical skills, a solid understanding of marketing analytics and tracking, and a strong focus on driving measurable business results.
Key Responsibilities

• Paid Media Management: Plan, launch, manage, and continuously optimize Google Ads campaigns for Parasteh across relevant campaign types and objectives.
• Local Advertising Networks: Plan and execute performance campaigns across Iranian advertising platforms such as Yektanet, Tapsell, and other relevant acquisition channels.
• Performance Optimization: Monitor key performance metrics including CPL, CPA, ROAS, conversion rate, and revenue, and continuously optimize campaigns and budget allocation based on performance.
• Analytics & Tracking: Manage and optimize marketing tracking using GA4, Google Tag Manager, UTM parameters, and Google Ads conversion tracking to ensure reliable performance measurement.
• Dashboard & Reporting: Maintain marketing performance dashboards, monitor them regularly, identify performance trends and anomalies, and translate data into actionable insights.
• Funnel & Conversion Optimization: Analyze the user journey from acquisition to purchase, identify conversion bottlenecks, and collaborate with relevant teams to improve overall funnel performance.
• Creative Performance: Analyze the performance of advertising creatives and work closely with the marketing and creative teams to develop and test more effective performance-driven assets.
• Growth & Experimentation: Identify new acquisition opportunities, test new channels, audiences, campaign structures, and strategies, and scale successful initiatives.

Qualifications & Requirements

• 4+ years of professional experience in Performance Marketing, Digital Marketing, or a related field.
• Hands-on experience with Google Ads and Iranian advertising networks such as Yektanet and Tapsell.
• Strong proficiency in GA4, Google Tag Manager, UTM tracking, and conversion tracking.
• Strong analytical skills and solid understanding of performance marketing metrics including CPL, CPA, CAC, ROAS, CTR, CPC, and Conversion Rate.
• Experience with Data Studio or similar analytics and dashboarding tools.
• Strong understanding of digital marketing funnels and e-commerce performance.
• Ability to manage budgets, identify optimization opportunities, and make data-driven decisions.
• Strong problem-solving skills, attention to detail, and a results-oriented mindset.
• Experience working closely with creative, marketing, product, or technical teams is a plus.