Marketing Supervisor

About the Role
We are looking for a Marketing Supervisor to lead and coordinate the marketing activities of Davapich, with a strong focus on Lead Generation, Customer Acquisition, and Growth.

The ideal candidate should have a solid understanding of Digital Marketing, CRM, SEO, Performance Marketing, Content, and Marketing Analytics, with the ability to connect these areas and translate data into actionable marketing strategies.

The core responsibility of this role is to drive Lead Generation and Business Growth through data-driven marketing initiatives, campaign management, customer insights, and continuous optimization.

Key Responsibilities
1. Lead Generation & Growth
Develop and execute strategies for Lead Generation and Customer Acquisition.
Identify and develop new channels and opportunities for acquiring users and customers.
Analyze the marketing funnel from Acquisition to Conversion and identify drop-off points.
Design and optimize Lead Generation campaigns.
Collaborate with E-commerce and Commercial teams to convert leads into customers and revenue.
Define, monitor, and improve Growth and Acquisition KPIs.

2. Digital Marketing
Manage and coordinate Digital Marketing activities across multiple channels.
Develop and execute digital campaigns aligned with business objectives.
Evaluate channel and campaign performance based on ROI and business impact.
Collaborate with Performance, Content, and Creative teams to execute campaigns.
Manage and optimize the Customer Acquisition Funnel.

3. CRM & Retention
Have a strong understanding of CRM and Lifecycle Marketing principles.
Develop and execute Retention, Reactivation, and Repeat Purchase campaigns.
Segment users based on behavior, value, and Customer Journey stage.
Analyze customer behavior and identify opportunities to improve Retention and LTV.
Work closely with the CRM team to design and optimize customer journeys.

4. SEO
Have solid practical knowledge of SEO.
Understand Keyword Research, Search Intent, Technical SEO, and Content SEO.
Analyze Organic Search performance and identify growth opportunities.
Collaborate with Content and E-commerce teams to grow Organic Acquisition.
Use Search and user behavior data to identify new marketing opportunities.

5. Data & Analytics
Make marketing decisions based on data rather than assumptions.
Analyze Marketing, E-commerce, and Customer Behavior data.
Define and monitor Marketing KPIs.
Analyze channel, campaign, and Customer Funnel performance.
Work with Analytics and Reporting tools.
Translate data into actionable insights and recommendations.
Prepare regular performance reports and recommend corrective actions.

6. Campaign Management
Develop Marketing Plans and Campaign Plans.
Manage campaigns end-to-end, from planning and execution to performance analysis.
Coordinate with internal teams including E-commerce, CRM, Commercial, Content, and Design.
Manage campaign timelines, deliverables, and KPIs.
Conduct Post-Campaign Analysis and translate learnings into future actions.

7. Marketing Planning
Develop and execute monthly and quarterly Marketing Plans.
Identify marketing opportunities based on Seasonality, Product, Customer, and Market Data.
Prioritize marketing initiatives based on Business Impact.
Identify and propose new Growth Opportunities for Davapich.
Monitor competitors and relevant market trends.

Requirements
3 years of relevant experience in Marketing, Digital Marketing, Growth, or a related field.
Experience in E-commerce is highly preferred.
Hands-on experience in Lead Generation and Customer Acquisition.
Strong understanding of CRM and Retention Marketing.
Good knowledge of SEO.
Strong understanding of Marketing Analytics and Data Analysis.
Experience in planning, executing, and analyzing marketing campaigns.
Experience working with Marketing KPIs and performance reports.
Ability to translate data into actionable insights and business decisions.
Ability to manage and coordinate multiple projects and cross-functional teams.
Ability to manage a small team and follow up on deliverables.
Strong knowledge of key E-commerce and Marketing metrics, including LTV, CAC, ROAS, Conversion Rate, Retention, and AOV.
Experience with tools such as Google Analytics, Google Search Console, Google Tag Manager, CRM platforms, and Data Visualization tools is expected.

Key KPIs
Lead Generation
Customer Acquisition
Conversion Rate
Marketing Revenue
CAC
ROAS / Marketing ROI
Retention Rate
Repeat Purchase
LTV
Organic Traffic & SEO Growth
Campaign Performance
Marketing Funnel Performance