About the Role
At Banimode, we are looking for a Product Lead who can transform customer needs, business challenges, and data-driven insights into impactful digital products and measurable business outcomes.
As a Product Lead, you will own product strategy and execution for key customer journeys, working closely with Engineering, Design, Data, Commercial, Operations, and Customer Experience teams. You will be responsible not only for delivering features, but also for ensuring they create tangible value for customers and the business.
This role requires a strong combination of product thinking, analytical skills, leadership, and hands-on execution.
Key Responsibilities
Product Strategy & Ownership
Define and own the product roadmap aligned with company objectives and business priorities.
Identify customer problems, market opportunities, and operational challenges to drive product innovation.
Prioritize initiatives based on business value, customer impact, and strategic goals.
Balance short-term business needs with long-term product vision.
Product Delivery
Lead product development from discovery to launch, partnering closely with Engineering and Design teams.
Ensure product requirements are clear, actionable, and aligned with stakeholder expectations.
Drive agile product processes and facilitate effective prioritization and planning.
Own backlog management and product prioritization across initiatives.
Data & Performance Management
Define success metrics, baselines, and targets for product initiatives and epics.
Monitor product adoption, customer behavior, and business impact after launch.
Analyze user journeys, funnels, and product performance to identify opportunities for improvement.
Leverage data and experimentation to validate hypotheses and optimize outcomes.
Drive measurement of product ROI and business value.
Stakeholder Management
Collaborate with Commercial, Operations, Customer Experience, Marketing, and BI teams to identify and solve high-impact business problems.
Communicate product strategy, priorities, and progress to stakeholders.
Align cross-functional teams around shared goals and measurable outcomes.
Act as the voice of the customer while balancing business and operational requirements.
Leadership
Provide leadership and direction to Product Managers and cross-functional squads when needed.
Foster a culture of accountability, customer-centricity, experimentation, and continuous improvement.
Promote best practices in product discovery, delivery, and performance measurement.
Qualifications
Must Have
5+ years of Product Management experience, including experience leading complex digital products.
Proven experience in E-commerce and Marketplace.
Strong understanding of product lifecycle management and Agile methodologies.
Experience defining and tracking product KPIs and business metrics.
Strong analytical mindset with the ability to make data-driven decisions.
Excellent stakeholder management and communication skills.
Experience working cross-functionally with Engineering, Design, Commercial, Operations, and Data teams.
Technical & Analytical Skills
Strong working knowledge of:
Jira
Figma
SQL
Product analytics platforms
Google Search Console
Microsoft Clarity
Matomo
Metabase or similar BI tools
What Success Looks Like
Within this role, success is measured by:
Improvements in customer experience and customer satisfaction.
Growth in key business KPIs such as conversion, retention, engagement, and revenue contribution.
Successful delivery of high-impact product initiatives.
Adoption and usage of delivered product capabilities.
Increased transparency and effectiveness of product decision-making through data