The Journey Becomes Meaningful With You on Board

At Okala, we’re looking for a Senior Campaign Manager to join our Marketing team and help us create marketing campaigns that reach the right customers and support business growth.

You’ll work across online and offline channels, from planning and execution to performance analysis, making sure campaigns are effective and aligned with our business goals.

What You'll Be Doing:

• Plan and execute marketing campaigns across online and offline channels to drive user acquisition, engagement, and retention
• Develop integrated campaigns for different customer segments, with a focus on attracting new customers and encouraging repeat purchases
• Plan and manage offline campaigns, including VOD and OOH, using data and audience insights to improve reach and effectiveness
• Use data to evaluate marketing channels and campaign performance, identify what works, and find opportunities to scale
• Lead campaigns from idea to execution, managing timelines, budgets, and resources to keep things on track
• Work closely with designers, copywriters, product teams, and other internal stakeholders to bring campaigns to life
• Manage relationships with external agencies, vendors, and other partners involved in campaign execution
• Track and analyze key marketing KPIs, including Order Volume, New Users, CPO, CAC, and other relevant metrics
• Oversee the development of creative assets for online and offline campaigns, making sure they are aligned with Okala’s brand and campaign goals
• Keep an eye on market trends, competitor activities, and new marketing opportunities
• Identify and develop partnerships with businesses and organizations that align with Okala’s goals

What You Bring:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3+ years of experience in marketing, preferably in the tech or e-commerce industry
• Experience in planning and executing marketing campaigns across online and offline channels
• Strong project management skills and the ability to manage multiple campaigns at the same time
• Experience working with external agencies, vendors, and other partners
• Strong analytical skills and the ability to use data to make marketing decisions
• A track record of developing and executing successful marketing campaigns
• Good understanding of marketing channels and tactics, including social media, SEO, PPC, content marketing, and email marketing
• Experience with user acquisition and retention metrics, such as CAC, LTV, churn rate, and cohort analysis
• Familiarity with A/B testing and conversion rate optimization
• Familiarity with marketing automation tools and CRM systems
• Strong communication and interpersonal skills, with the ability to work effectively with different teams and stakeholders
• Ability to work in a fast-paced environment and manage multiple priorities