Senior Campaign Management Expert

About TAPSI:
TAPSI started its journey in May 2016 with a team of 10 Iranian experts, and today it has transformed into a leading super app in Iran. We offer a wide range of services, including intercity and intracity travel, instant parcel delivery, food ordering, online shopping, and more—all in one platform.
With over 20 million users across 28+ cities and a team of 1,000+ passionate members, TAPSI is constantly expanding and evolving. Our team draws energy from the positive impact we make on people’s daily lives. We are committed to continuous innovation, always seeking ways to improve and grow.
Join TAPSI and discover a place where you can push your limits, innovate, and thrive!

About the Role:
We are looking for a Senior Campaign Management Expert to plan, execute, and optimize marketing campaigns across multiple channels. In this role, you will manage campaign performance, analyze key metrics, and turn data into actionable insights to improve campaign effectiveness. You will work closely with Marketing, Creative, Performance, and other cross-functional teams to ensure campaigns are delivered on time and aligned with business objectives. The ideal candidate is highly analytical, detail-oriented, and experienced in managing end-to-end campaigns.

Responsibilities:

• Develop and execute marketing campaigns based on objectives such as brand awareness, new user acquisition, lead generation, etc.
• Develop and implement impactful online and offline marketing initiatives, including ATL and BTL campaigns, guerrilla marketing, event sponsorships, billboard campaigns, etc.
• Manage the integration and coordination of all internal and external resources to ensure all marketing campaigns and communications are executed in a timely, accurate, and legally compliant manner.
• Manage campaign budgets and track KPIs to measure success and optimize strategies for maximum impact.
• Prepare final reports of campaigns and provide recommendations for improvement.
• Leverage potential creative, production, and market timing synergies across channels, markets, and consumer segments.

Requirements:

• 3+ years of experience in relevant fields.
• Proven track record of success in developing and executing high-impact marketing campaigns across multiple channels.
• Strong understanding of marketing metrics and analytics, with the ability to analyze data and translate it into actionable insights.
• Excellent communication, interpersonal, and presentation skills.
• Strong time and project management skills.