Digipay is a young startup in the field of electronic payments. With a ‘Payment Facilitator’ license in hand, Digipay was made after the acquisition of the Homapay startup into Digikala Group which happened in 2018. The goal of the group was to enter the Fin-tech business, to deliver high-end electronic payment services, and to provide the best customer experience in the vast payment market. Following the definition of this goal, our service road map is identified.
To this day, Digipay offers a variety of services such as a Smart Internet Payment Gateway with the ability to pay in mobiles and to refund, a Management Dashboard for merchants, it also provides customers with a payout service, a complete e-wallet ecosystem, a mobile app for all payment related activities of customers and many other API services ready to consume.
Develop and execute data-driven merchant acquisition strategies targeting online merchants, offline retailers, and social commerce businesses.
Drive merchant registration, activation, and transaction growth through effective digital marketing initiatives and acquisition channels.
Plan, execute, monitor, and optimize performance marketing campaigns across relevant paid media platforms to maximize acquisition efficiency and ROI.
Design and implement e-CRM and marketing automation campaigns to improve merchant conversion, activation, retention, and engagement.
Develop and lead social media marketing initiatives focused on merchant acquisition, engagement, and business growth.
Build and manage strategic partnerships with advertising networks, marketing agencies, and relevant business partners to expand acquisition opportunities.
Develop and execute co-marketing and partnership campaigns to generate qualified merchant leads and support business growth.
Lead SEO initiatives and continuously optimize merchant acquisition funnels using tools such as Google Search Console and Google Analytics.
Analyze campaign and funnel performance, track key acquisition metrics, identify growth opportunities, and implement continuous optimization initiatives.
Collaborate closely with cross-functional teams, including Sales, Product, Operations, Technology, and Analytics, to develop and execute scalable merchant acquisition and activation programs.
Manage marketing budgets effectively and optimize Customer Acquisition Cost (CAC) while maximizing Return on Investment (ROI).
Continuously monitor digital marketing trends, emerging tools, platforms, and industry best practices, and translate relevant developments into actionable growth initiatives.
Job Requirements
Gender
Men / Women
Software
Google Analytics| Intermediate Google Search Console| Intermediate
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