The Journey Becomes Meaningful With You on Board

At Okala, we’re looking for an ECRM Specialist to join our Marketing team and help us build stronger relationships with our customers through personalized and data-driven communication.

You’ll be responsible for managing day-to-day ECRM campaigns, from setup and execution to performance tracking and optimization, while working closely with the wider Marketing team.

What You'll Be Doing:

• Campaign Execution: Plan, set up, and execute SMS and Push notification campaigns based on campaign briefs, business goals, and customer needs
• Customer Segmentation: Build and maintain customer segments using behavioral, transactional, and lifecycle data to support targeted campaigns
• Campaign Optimization: Monitor campaign performance and make data-driven adjustments to improve engagement, conversion, and retention
• Performance Analysis: Track key campaign metrics such as open rate, click-through rate, conversion rate, and ROI, and prepare regular performance reports
• A/B Testing: Set up and run A/B tests on messaging, creatives, timing, and audience segments, and use the results to improve future campaigns
• Customer Journeys: Support the setup and optimization of automated customer journeys and lifecycle campaigns
• Campaign Calendar: Manage the ECRM campaign calendar, coordinate campaign timelines, and make sure campaigns are launched accurately and on time
• Content Coordination: Work with Content, Design, and Product teams to prepare campaign content, creatives, and required assets
• Platform Management: Set up, monitor, and troubleshoot campaigns in marketing automation platforms such as WebEngage, Customer.io, or similar tools
• Data & Insights: Analyze campaign results, identify performance trends, and share actionable insights with the team
• Process Improvement: Identify opportunities to improve campaign processes, customer journeys, and day-to-day ECRM operations

What You Bring:

• 3+ years of experience in ECRM, CRM Marketing, Marketing Automation, or a related role
• Hands-on experience in planning, setting up, and executing SMS and Push notification campaigns
• Practical experience with marketing automation platforms such as WebEngage, Customer.io, or similar tools
• Good understanding of customer segmentation, lifecycle marketing, and retention
• Experience analyzing campaign performance and working with metrics such as open rate, CTR, conversion rate, and ROI
• Familiarity with A/B testing and campaign optimization
• Good analytical skills with the ability to turn campaign data into practical recommendations
• Strong attention to detail and ownership of campaign execution
• Good communication and collaboration skills, with the ability to work effectively with Content, Design, Product, and Marketing teams
• Ability to independently manage multiple campaigns and priorities in a fast-paced environment
• Willingness to learn and take on increasing responsibility within the ECRM function