Social Media Specialist (WallGold)

WallGold is building a secure and reliable platform for online gold trading, focused on delivering a seamless financial experience through scalable technology and high-performance infrastructure.

We are looking for a creative, proactive, and insight-driven Social Media Specialist to join WallGold. In this role, you will identify emerging trends and content opportunities, develop engaging ideas, and drive the day-to-day content creation process.

The primary focus of this role is growing WallGold’s Instagram presence, while thoughtfully adapting and repurposing content for LinkedIn and other digital channels.

Responsibilities:

• Monitor social media trends, competitors, and audience behavior to identify relevant and timely content opportunities.
• Develop creative content ideas aligned with WallGold’s brand identity, tone of voice, and business objectives.
• Create compelling hooks, angles, concepts, and content structures designed to drive audience engagement.
• Produce and execute agile social content formats, including Reels, Stories, and short-form interviews.
• Develop clear and actionable creative briefs for Graphic Design, Motion Design, and Video Production teams.
• Collaborate closely with the Creative team to turn content ideas into high-quality deliverables.
• Adapt and repurpose content effectively across Instagram, LinkedIn, and other relevant digital channels.
• Monitor content performance and analyze key metrics to evaluate effectiveness and identify areas for improvement.
• Continuously test new formats, topics, hooks, and tones of voice to improve content performance.
• Own the content workflow from ideation through publication, ensuring quality, consistency, and timely delivery.

Requirements:

• Strong understanding of social media platforms, particularly Instagram, content trends, and audience behavior.
• Strong ideation and storytelling skills, with the ability to turn topics into engaging and executable content.
• Ability to create fast, platform-native content suitable for social media.
• Ability to analyze content performance and make data-informed decisions.
• A curious and creative mindset with a strong interest in discovering new trends, formats, and content opportunities.
• A self-starter mindset with the ability to identify and initiate content opportunities without relying solely on predefined briefs.
• Strong ownership of content quality, timelines, and final deliverables.
• Ability to collaborate effectively with Creative teams, including Graphic Design, Motion Design, and Video Production.
• Strong communication and coordination skills, with the ability to create and communicate clear creative briefs.
• Ability to adapt trends to the brand’s identity and objectives rather than simply replicating them.
• Interest in or familiarity with gold, financial markets, economics, investing, or asset management is considered an advantage.
• A portfolio, personal project, social media page, or relevant content samples demonstrating your ideation process and ability to turn ideas into engaging content is required.

We build, not watch — This is where you belong!