About the Role
At Birad, we bridge the gap between complex technical innovation and high-impact business outcomes. We are looking for a Senior Product Marketing Specialist to join our team and take ownership of the go-to-market strategy for our B2B SaaS products.
This is a Senior Individual Contributor role, not a managerial position. You will be expected to drive product GTMs with a high level of ownership and autonomy, while working closely with Product, Business Development, and Account Management teams.
Responsibilities

• Define and own GTM strategies, including market entry, channels, launch plans, and priorities.
• Develop positioning, messaging, ICP, and buyer personas.
• Create sales enablement materials such as pitch decks, one-pagers, and objection-handling content.
• Conduct competitive analysis, SWOT, and Business Model Canvas.
• Support value-based pricing and basic commercial modeling.
• Track product and growth metrics such as activation, retention, and WAU.
• Support pre-sales, demos, and pilots.
• Use data and customer insights to drive GTM decisions.

Requirements

• 3+ years of relevant experience in Product Marketing or a related field.
• Bachelor’s degree.
• Strong understanding of GTM, positioning, and B2B SaaS products.
• Strong analytical and data-driven mindset.
• Excellent communication, storytelling, and stakeholder-management skills.
• High ownership and ability to work independently with light supervision.
• Comfortable working directly with customers.
• Experience with CRM tools.
• Advanced English, particularly reading and listening.

Soft Skills

• High ownership and autonomy: You are able to drive product GTMs independently with light supervision.
• Strong cross-functional collaboration and stakeholder management, particularly with Product Owners, Business Development, and Account Management.
• Clear communication and storytelling: You can turn product features into meaningful business value and compelling positioning.
• Analytical and data-driven approach to problem-solving and decision-making.
• Comfortable being close to customers and understanding their needs.