International Ad-Service Senior Manager

About the Job & Team

The International Ad-Service Senior Manager is responsible for building and growing the international advertising services business by developing commercial relationships with international brands, suppliers, and business partners.

The role owns the end-to-end commercial cycle of Ad-Service opportunities, from market and client identification, lead generation, and solution design to commercial negotiation, contract closure, revenue realization, and account expansion.

The position works closely with International Commercial, Sourcing, Marketing, Finance, Legal, and relevant internal teams to develop scalable advertising solutions that create value for international partners while contributing to the company’s revenue and commercial objectives.

Key Responsibilities

• Develop and execute the commercial strategy for International Ad-Service and identify new revenue opportunities across international brands, suppliers, and partners.
• Identify, segment, and prioritize potential clients based on commercial potential, advertising needs, and strategic relevance.
• Build and actively manage the B2B sales pipeline from lead generation and qualification through proposal, negotiation, contracting, and revenue realization.
• Establish and maintain senior-level relationships with international brands, suppliers, agencies, and relevant business partners.
• Understand partners’ commercial and marketing objectives and translate them into suitable advertising solutions and service packages.
• Design customized commercial proposals, including service scope, pricing models, packages, commercial terms, and performance commitments.
• Lead commercial negotiations and contract discussions to ensure commercially viable and executable agreements.
• Own Ad-Service revenue targets and continuously monitor pipeline health, conversion, contracted revenue, and realized revenue.
• Work closely with internal stakeholders to ensure contracted advertising services are delivered according to agreed scope, timelines, and commercial commitments.
• Develop upsell, cross-sell, renewal, and long-term partnership opportunities within existing accounts.
• Monitor international advertising and retail-media trends, competitor offerings, client needs, and market practices to continuously improve the Ad-Service proposition.
• Establish appropriate sales and commercial reporting, including pipeline visibility, conversion rates, revenue forecast, client performance, and key account opportunities.

Qualifications, Competencies & Skills

• Strong experience in B2B Sales, Advertising Sales, Digital Advertising, Retail Media, Business Development, or Commercial Partnerships.
• Strong understanding of solution selling and the ability to translate client needs into commercially attractive advertising solutions.
• Proven experience in building and managing complex B2B sales pipelines and closing commercial agreements.
• Strong commercial acumen with experience in pricing, proposal development, contract negotiation, and revenue management.
• Ability to build and manage relationships with senior stakeholders across international organizations.
• Strong analytical capability and ability to use commercial and performance data for decision-making.
• Strong cross-functional collaboration skills, particularly with Commercial, Marketing, Finance, Legal, and operational teams.
• Excellent communication, presentation, and negotiation skills.
• Professional proficiency in English; additional languages are considered an advantage.
• Ability to operate effectively in a fast-paced, entrepreneurial, and evolving international business environment.

Minimum Required Education

Bachelor’s degree in Business Administration, Marketing, International Business, Commerce, Economics, or a related field. Master’s degree is considered an advantage.

Minimum Required Work Experience

510 years of relevant professional experience, preferably including experience in B2B advertising/digital-service sales, media sales, retail media, business development, or commercial partnerships.

Experience working with international brands, suppliers, agencies, or cross-border commercial partners is strongly preferred.