About SnappPay

SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.

About the Role

As a Senior Performance Marketing Specialist, you will drive growth and impact for the Ad_Service business line by planning, executing, and optimizing digital marketing campaigns. You will ensure effective advertising experiences for merchants while providing data-driven insights to improve campaign performance across channels.

Responsibilities

• Manage ad networks such as Yektanet, Mediaad, and other relevant platforms
• Plan, launch, and optimize Google Ads campaigns to achieve performance targets
• Create and optimize performance tools to improve campaign efficiency
• Monitor key results (KRs) of each digital campaign and provide actionable insights
• Perform regular reporting and optimization of PPC campaigns
• Manage routine digital marketing actions to ensure consistent campaign performance
• Design routine campaigns across Awareness, Retargeting, and Retention layers
• Increase the impact of campaigns across digital channels
• Conduct weekly PPC optimization and update dashboards based on performance KRs

Requirements

• Proficiency in GA4 reporting with the ability to set up events and parameters in both Tag Manager and GA4
• Hands-on experience in designing and managing campaigns across Google Ads and other advertising networks
• Strong analytical skills with a focus on performance and data-driven decision-making
• Familiarity with CMS tools for managing and updating digital content
• Proficiency in Microsoft Office Suite
• Experience working with PPC tools such as Google AdWords or VOD platforms
• Creative problem-solving skills and the ability to optimize campaigns effectively
• Strong project management skills with the ability to plan and execute marketing initiatives from start to finish
• A collaborative mindset and the ability to work effectively with business, product, and marketing teams
• Excellent communication and presentation skills, including report writing and the ability to present ideas clearly to merchants and colleagues
• A strong focus on merchant satisfaction and the ability to provide ongoing support and actionable insights for continuous improvement