About the Role
We are looking for a Senior Performance Marketing Specialist to drive measurable growth through hands-on campaign management, continuous experimentation, and data-driven optimization across paid acquisition channels.

This is a highly execution-focused role. The ideal candidate has strong hands-on experience managing Google Ads campaigns and Iranian ad networks, understands how to translate business objectives into scalable acquisition initiatives, and is comfortable working directly inside advertising platforms to improve performance.

Beyond optimizing existing campaigns, we are looking for someone with a strong growth mindset who actively explores new channels, audiences, campaign formats, and acquisition opportunities rather than relying only on established playbooks.

The ideal candidate combines strong performance marketing fundamentals, analytical thinking, experimentation, and curiosity to continuously improve acquisition efficiency and identify new growth opportunities.

Key Responsibilities:

• Hands-on management and optimization of Google Ads campaigns, including Search, Performance Max, Display, YouTube, and other relevant campaign types.
• Manage the full campaign lifecycle, including campaign setup, keyword and audience research, targeting, bidding, budgeting, creative coordination, tracking, optimization, and performance analysis.
• Hands-on management of Iranian advertising networks and paid acquisition platforms, including campaign setup, optimization, budget allocation, and performance evaluation.
• Continuously optimize campaigns toward business KPIs such as ROAS, CAC, CPA, CTR, CVR, revenue, and customer acquisition.
• Analyze campaign, customer, and business data to identify performance issues, growth opportunities, and areas for optimization.
• Develop and execute structured experiments across audiences, keywords, creatives, bidding strategies, campaign structures, landing pages, and acquisition channels.
• Proactively explore and test new acquisition channels, platforms, ad formats, and growth opportunities.
• Evaluate new channels based on scalability, acquisition cost, traffic quality, conversion performance, and overall business impact.
• Monitor industry and platform developments and identify opportunities to apply new advertising capabilities, tools, and approaches.
• Work closely with creative and content teams to develop and iterate advertising creatives and messaging based on campaign performance.
• Collaborate with Product, Analytics, CRM, and other teams to improve the acquisition funnel and identify opportunities beyond media optimization.
• Support planning and execution of large-scale and seasonal performance campaigns across multiple paid channels.
• Manage campaign budgets and continuously reallocate spend toward the highest-performing campaigns, audiences, and channels.
• Build and maintain performance reports and dashboards, turning campaign data into clear insights and actionable recommendations.
• Use analytics and business data to investigate performance changes and understand the drivers behind acquisition and conversion trends.
• Ensure accurate campaign tracking, conversion measurement, UTM implementation, pixels, events, and attribution across advertising platforms.
• Continuously challenge existing campaign structures and channel assumptions to identify better ways to acquire and convert customers.

Requirements:

• 3+ years of hands-on experience in Performance Marketing, preferably in e-commerce, marketplace, fintech, retail, travel, or other high-scale digital businesses.
• Strong hands-on experience managing and optimizing Google Ads campaigns with meaningful budgets.
• Deep understanding of Google Ads campaign structures, keyword strategies, bidding models, audience targeting, conversion optimization, and performance analysis.
• Strong hands-on experience working with Iranian ad networks and digital advertising platforms.
• Strong understanding of the Iranian digital advertising ecosystem, including the strengths, limitations, costs, scalability, and use cases of different local acquisition channels.
• Demonstrated ability to independently set up, manage, troubleshoot, analyze, and optimize paid acquisition campaigns.
• Strong growth mindset with a track record of testing new ideas, channels, audiences, and campaign approaches.
• Curiosity and willingness to explore acquisition opportunities beyond existing or predefined channels.
• Strong analytical and problem-solving skills with a highly data-driven approach to decision-making.
• Strong understanding of performance marketing metrics including ROAS, CAC, CPA, CPC, CTR, CVR, AOV, LTV, and revenue.
• Experience managing and allocating performance marketing budgets based on campaign and business performance.
• Experience designing, executing, and evaluating A/B tests and marketing experiments.
• Proficiency with GA4 and reporting/data visualization tools such as Looker Studio, Tableau, or similar platforms.
• Good understanding of attribution, customer journeys, and cross-channel performance measurement.
• Strong understanding of UTM structures, conversion tracking, pixels, events, and attribution models.
• Experience with Google Tag Manager (GTM) and digital analytics/tracking implementations.
• Ability to communicate performance insights clearly and collaborate effectively with cross-functional teams.

Nice to Have:

• Working knowledge of SQL and the ability to query and analyze marketing or business data.
• Experience with CDPs, CRM, marketing automation platforms, or audience segmentation systems.
• Experience with marketing automation, reporting automation, or campaign management automation.
• Experience running large-scale, seasonal, or high-budget acquisition campaigns.
• Experience identifying, evaluating, and scaling new paid acquisition channels.