Senior CRM Specialist

About the Role

We’re looking for a hands-on Senior CRM & Lifecycle Specialist to own and execute Kebrin’s CRM and lifecycle initiatives — from segmentation and automation to campaign execution, retention, and reactivation. You’ll also work closely with Marketing to turn campaigns, promotions, and business priorities into targeted CRM initiatives.

What You’ll Do

• Own lifecycle journeys from Signup → KYC → Deposit → Trade → Retention → Reactivation.
• Build user segments based on behavior, value, and lifecycle stage.
• Design, build, and optimize automated CRM journeys.
• Execute targeted campaigns across Push, SMS, and CRM channels.
• Drive activation, retention, churn prevention, and win-back initiatives.
• Work with Marketing to execute campaigns through CRM.
• Use user data to proactively identify new CRM opportunities.
• Analyze campaign performance and continuously optimize results.

Must-Have

• Hands-on experience with CRM & Marketing Automation tools.
• Strong knowledge of Segmentation, Lifecycle, Retention, Churn & Reactivation.
• Ability to independently build and execute CRM campaigns and automations.
• Working knowledge of SQL and user-level data analysis.
• Strong analytical and A/B testing mindset.
• Experience with high-frequency digital products; Fintech/Crypto/Trading experience is a plus.

Key KPIs

Activation • Retention • Reactivation • Churn • Active Traders • Trading Volume • Revenue