Product Marketing Manager (Mid-Level)

We’re looking for a Mid-Level Product Marketing Manager with hands-on experience in both Marketing and Product.
In this role, you’ll work closely with Product, Marketing, and Business teams to identify user needs and market opportunities, and turn product capabilities into effective go-to-market and growth strategies.

Responsibilities
Develop and execute Product Marketing strategies aligned with product and business goals
Research markets, competitors, and user segments to identify opportunities
Define Product Positioning, Messaging, and Value Proposition
Contribute to Go-to-Market strategies and Product Launches
Define and track KPIs related to Acquisition, Activation, Conversion, and Engagement
Collaborate with Content, SEO, Performance, and other Marketing teams
Monitor market trends, competitor activity, and changes in user behavior

What We’re Looking For
3+ years of experience in Marketing, Product Marketing, or Product-related roles
Hands-on marketing experience combined with a solid understanding of Product
Good understanding of Product Lifecycle, User Journey, and Product Metrics
Experience in Market Research, Competitor Analysis, and User Segmentation
Experience with Product Launch and Go-to-Market
Data-driven mindset with the ability to analyze Product and Marketing performance

Bonus If You
Have experience with B2C products or high-traffic digital products
Have a background in Growth, SEO, Performance Marketing, or CRM
Have experience working with international or multi-market products