We are building a seamless and engaging cryptocurrency trading experience for our users. We are looking for a data-driven and growth-focused Performance Marketer to lead our user acquisition efforts.
In this role, you will be responsible for planning and optimizing paid advertising campaigns to attract new traders. Additionally, you will utilize your knowledge of marketing automation to bridge the gap between user acquisition and retention, ensuring a smooth transition from the first click to an active, loyal user. If you are passionate about scalable growth and data-driven marketing in a fast-paced environment, we would love to meet you.
What You’ll Be Doing:

• User Acquisition: Plan, execute, and scale paid marketing campaigns across multiple channels.
• Budget & ROI Management: Manage the digital advertising budget effectively to maximize Return on Ad Spend (ROAS) and achieve targeted Customer Acquisition Costs (CAC/CPA).
• Campaign Optimization: Continuously run A/B tests on ad creatives, copy, target audiences, and landing pages to improve conversion rates.
• Marketing Automation: Design, build, and optimize automated marketing campaigns across multiple channels, including Push Notifications, SMS, Email, and In-App messaging.
• Bridging Acquisition & Automation: Work closely with the eCRM to align paid acquisition efforts with automated onboarding journeys, ensuring newly acquired users successfully make their first deposit and start trading.
• Quality & Tracking Control: Ensure all tracking events and UTM parameters are accurately implemented before launching any campaign.

What We Are Looking For:

• Experience: 2+ years of experience in Performance Marketing, User Acquisition, or Marketing Automation (preferably in fintech, crypto, or e-commerce).
• Ad Platforms Mastery: Hands-on experience with major advertising platforms (e.g., Google Ads, local Iranian ad networks).
• Analytical Skills: Strong ability to analyze data, identify trends, and translate complex metrics into actionable marketing strategies.
• Tracking & Analytics Tools: Proficiency in working with analytics and attribution platforms (e.g., Google Analytics 4, Tag Manager).
• Automation Awareness: A solid understanding of marketing automation concepts and how acquisition channels integrate with CRM/retention strategies.
• Ownership & Communication: A proactive mindset with the ability to manage campaigns end-to-end and communicate results clearly to stakeholders.

Nice to Have (Preferred Qualifications):

• Crypto & Financial Awareness: Familiarity with cryptocurrency markets, understanding trader behaviors, and awareness of market-driven trends.
• Marketing Automation Tools: Hands-on experience with eCRM or automation platforms (e.g., InTrack, WebEngage) to independently build retargeting flows or onboarding journeys.
• Advanced Data Knowledge: Working knowledge of SQL for data extraction; familiarity with data visualization tools (e.g., Looker Studio, Metabase).