Role Purpose

Own the continuous monitoring and improvement of business growth metrics, identify data-driven growth opportunities, and design and lead measurable growth initiatives across the customer lifecycle.
The role connects data, product, CRM, and marketing to turn business opportunities into prioritized actions and measurable outcomes.

Key Responsibilities

• Monitor and analyze core growth KPIs including Sales, Active Users, ARPU, Purchase Frequency, Conversion, Retention, Churn, and Cross-sell.
• Analyze funnels and customer journeys across digital channels to identify drop-offs and growth opportunities.
• Develop and follow up monthly and quarterly growth plans aligned with business targets.
• Design customer lifecycle initiatives across Acquisition, Activation, Repeat, Retention, Reactivation, and Win-back.
• Define customer segmentation, CRM triggers, retargeting programs, and personalized offers.
• Design campaign strategy including objective, target audience, offer, incentive, channel, and success metrics.
• Identify and prioritize cross-sell and up-sell opportunities across products and customer segments.
• Define hypotheses and experiments and evaluate results through A/B testing, control groups, and incremental measurement.
• Perform funnel, cohort, and segment analysis and translate insights into clear action plans.
• Build and maintain growth dashboards and provide actionable insights to the Business Owner.
• Work cross-functionally with Product, Marketing, CRM, Data, and other relevant teams to drive growth initiatives.

Requirements

• 4–7 years of relevant experience in Growth, Product Growth, CRM, Product Marketing, or similar roles.
• Hands-on experience managing and analyzing growth KPIs and digital/transactional funnels.
• Strong analytical mindset and ability to make data-driven decisions.
• Practical experience with CRM, customer segmentation, and lifecycle management.
• Working knowledge of experimentation, A/B testing, and performance measurement.
• Experience designing and evaluating growth and retention campaigns.
• Strong problem-solving skills and ability to translate business problems into hypotheses and action plans.
• Strong Excel skills and familiarity with BI tools; SQL knowledge is a plus.
• Ability to work cross-functionally and drive initiatives across multiple teams.
• Experience in Telecom, Fintech, E-commerce, Marketplace, or Consumer Digital Products is a plus.