DG Shahr’s Marketing team is looking for a Senior Campaign Manager to plan, coordinate, execute, and optimize integrated marketing campaigns across online and offline channels. This role will take ownership of the end-to-end campaign execution process—from translating business and marketing objectives into actionable campaign plans to coordinating cross-functional teams, managing timelines and budgets, monitoring campaign performance, and conducting post-campaign analysis. The ideal candidate is highly organized, execution-focused, data-aware, and able to independently move campaigns forward across multiple teams and stakeholders.

Key Responsibilities

Campaign Planning & Execution

• Translate marketing and business objectives into clear and executable campaign plans.
• Define campaign objectives, target audiences, key messages, offers, channel requirements, KPIs, and execution timelines.
• Plan and execute integrated campaigns across digital, CRM, social, content, performance, and offline channels.
• Manage campaigns from initial briefing through launch, optimization, and post-campaign evaluation.
• Prepare clear campaign briefs for Creative, Content, Performance, CRM, Social Media, MarCom, and other relevant teams.
• Ensure campaigns are delivered on time, within scope, and according to agreed objectives.

Campaign Project Management

• Act as the main project owner for assigned campaigns and coordinate all involved teams and stakeholders.
• Build and maintain campaign timelines, milestones, dependencies, responsibilities, and delivery plans.
• Run campaign kickoff, alignment, and progress meetings.
• Follow up on deliverables and proactively identify delays, bottlenecks, and execution risks.
• Manage multiple campaigns simultaneously while maintaining execution quality.
• Improve campaign processes, workflows, and cross-team coordination where needed.

Cross-Channel Coordination & Quality Control

• Coordinate campaign execution across online and offline touchpoints to ensure a consistent customer experience.
• Work closely with Performance, eCRM, Content, Creative, Social Media, Product, Business, and MarCom teams.
• Ensure consistency across campaign messaging, offers, visuals, landing pages, promotional mechanics, and customer journeys.
• Perform campaign QA before launch, including checking prices, offers, links, tracking, landing pages, content, and campaign conditions.
• Coordinate changes and optimizations during live campaigns based on performance and operational feedback.

Campaign Performance & Optimization

• Define campaign KPIs and measurement requirements together with Performance, BI/Data, and relevant channel owners.
• Monitor campaign performance and identify opportunities for optimization during execution.
• Analyze results based on relevant metrics such as Reach, Engagement, Leads, Conversion, Transactions, CAC, CPA, Revenue, ROI, and ROAS, depending on campaign objectives.
• Look beyond media metrics and evaluate whether campaigns delivered the intended business outcome.
• Conduct structured post-campaign reviews and document key results, learnings, issues, and improvement opportunities.
• Turn campaign insights into practical recommendations for future campaigns.

Budget & Resource Management

• Manage assigned campaign budgets and track planned versus actual spend.
• Coordinate budget allocation with Performance, MarCom, media, and other channel owners.
• Ensure campaign resources are used efficiently and identify potential budget or execution risks early.
• Support evaluation of campaign channels and activities based on cost, impact, and business relevance.

Requirements

• 3–5+ years of experience in Campaign Management, Marketing, Digital Marketing, Integrated Marketing, or related roles.
• Proven experience planning and executing multi-channel or 360° marketing campaigns.
• Strong campaign and project management skills with the ability to manage multiple timelines and stakeholders.
• Ability to independently turn campaign objectives into structured execution plans.
• Strong understanding of the marketing funnel and the role of different channels across Awareness, Acquisition, Activation, Conversion, and Engagement.
• Good understanding of digital and offline marketing channels.
• Ability to work effectively with Creative, Performance, CRM, Social Media, Product, Data, Business, and MarCom teams.
• Strong analytical mindset and ability to interpret campaign performance and marketing KPIs.
• Good understanding of metrics such as CTR, Conversion Rate, CAC, CPA, ROI, and ROAS.
• Strong communication, coordination, problem-solving, and stakeholder management skills.
• High attention to detail and strong ownership of campaign execution quality.
• Proficiency in Google Sheets and familiarity with reporting and analytics tools.

Nice to Have

• Experience in Fintech, Lendtech, E-commerce, Marketplace, or digital consumer businesses.
• Experience managing large-scale campaigns with multiple internal and external stakeholders.
• Familiarity with GA4, campaign tracking, attribution, and BI/reporting tools.
• Experience working with advertising agencies, media vendors, or external suppliers.
• Familiarity with CRM, retention, and lifecycle campaigns.
• Experience using AI tools for campaign planning, reporting, analysis, research, and productivity.