We are looking for a Sales Planning & Analytics Specialist to join our Commercial team.
This role is responsible for sales planning, forecasting, commercial performance analysis, and supporting the development of Ad-Service opportunities. The position plays a key role in translating commercial data into actionable insights, improving sales performance, supporting data-driven decision-making, and identifying incremental revenue opportunities.
Key Responsibilities:
Sales Planning & Performance Analytics

• Develop and manage monthly, quarterly, and annual sales plans and targets.
• Monitor sales performance against targets, budgets, forecasts, and historical results.
• Prepare and maintain sales performance reports, dashboards, and management insights.
• Analyze performance across categories, brands, suppliers, SKUs, cities, and customer segments.
• Track key commercial KPIs, including GMV, Carton Sales, AOV, MAU, Gross Margin, Growth, and Target Achievement.
• Identify performance gaps, sales trends, risks, and growth opportunities.
• Participate in the Sales & Operations Planning (S&OP) process and ensure alignment of sales plans and assumptions with relevant teams.
• Prepare sales forecasts and provide analytical insights and recommendations to Commercial Management.
• Evaluate promotion and campaign performance and assess their impact on sales, margin, and profitability.
• Develop and maintain commercial performance models to evaluate sales growth, margin, promotion effectiveness, and incremental revenue.

Ad-Service & Commercial Development

• Identify and support the development of Ad-Service opportunities with FMCG suppliers and brands.
• Support the development and commercialization of advertising and commercial solutions for suppliers and brands.
• Identify monetization opportunities using sales, customer, category, and platform data.
• Support the planning and coordination of commercial campaigns.
• Analyze campaign performance and calculate Campaign ROI and incremental impact.
• Prepare commercial proposals, presentations, business cases, and performance reports for suppliers.
• Track Ad-Service agreements, invoicing, and payment status in coordination with Finance and relevant teams.
• Collaborate with Marketing, Product, Finance, Supply, and Operations to ensure effective execution of commercial initiatives.

Education:

• Bachelor’s degree in Business Administration, Industrial Engineering, Marketing, Economics, Statistics, or a related field.

Experience:

• 2 years of relevant experience in Sales Planning, Commercial Analytics, FMCG, or E-Commerce.
• Experience in the FMCG industry or data-driven commercial environments is considered an advantage.

Skills & Competencies:

• Strong understanding of Sales Planning, Forecasting, and Performance Analysis.
• Good understanding of the FMCG industry and Category Management.
• Solid understanding of financial and commercial concepts, particularly Margin and Profitability Analysis.
• Experience in Promotion and Campaign Performance Analysis.
• Ability to translate Data → Business Insight → Action Plan.
• Strong analytical thinking and problem-solving skills.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Familiarity with SAP or other ERP systems is considered an advantage.
• Ability to use AI tools such as ChatGPT, Microsoft Copilot, and Gemini to support analysis and improve productivity.
• Ability to work with and analyze large volumes of sales and commercial data.
• Good communication, presentation, and stakeholder management skills.
• High attention to detail, accountability, and a strong sense of ownership.
• Strong time management and prioritization skills.
• Ability to collaborate effectively across cross-functional teams.

Role Expectation:

• This role is expected to go beyond reporting by translating commercial data into actionable insights, recommendations, and measurable growth opportunities.