Senior Performance Marketing Manager

Role Overview:

The Senior Performance Marketing Manager is responsible for developing and optimizing data-driven marketing strategies to drive customer acquisition, online revenue, and digital engagement. The role oversees paid marketing, SEO, social media, and creative activities, ensuring effective channel investment, campaign performance, and customer conversion. Working closely with Commercial, Category Management, CRM, E-commerce, and Finance teams, the role aligns marketing initiatives with business objectives and leads a multidisciplinary team to deliver sustainable digital and commercial growth.

Key Responsibilities:

• Develop and execute integrated performance marketing strategies that support customer acquisition and retention objectives.
• Plan, manage, and continuously optimize paid marketing campaigns across search, social, affiliate, and other digital acquisition channels to optimize performance, CAC, and return on investment.
• Lead the development and execution of SEO strategies to improve organic visibility, website traffic, and search rankings.
• Oversee the organization's social media activities to strengthen brand presence, increase audience engagement, and support commercial objectives.
• Define, monitor, and report on key marketing KPIs, providing actionable insights and recommendations to senior management.
• Collaborate with Commercial, Category Management, CRM, E-commerce, Technology, and Customer Experience teams to develop integrated campaigns that support business priorities.
• Partner with CRM and E-commerce teams to optimize customer journeys, landing pages, personalization, and conversion rate optimization (CRO) initiatives.
• Prepare regular performance reports and business reviews, communicating campaign outcomes, insights, risks, and recommendations to key stakeholders.
• Drive a culture of continuous improvement by testing new channels, campaign approaches, creative concepts, and optimization methodologies to enhance marketing effectiveness.

Human Capital Responsibilities

• Lead, mentor, and develop a high-performing team comprising Performance Marketing, SEO, Social Media, and Graphic Design professionals, fostering a culture of collaboration, innovation, accountability, and continuous improvement.
• Set clear performance objectives, KPIs, and development plans for team members, ensuring alignment with departmental and organizational goals.
• Conduct regular performance reviews, provide constructive feedback, coaching, and identify learning and development opportunities to enhance individual and team capabilities.
• Foster cross-functional collaboration with Commercial, Category Management, CRM, E-commerce, Product, Technology, and Customer Experience teams to deliver integrated marketing initiatives.

Financial Responsibilities

• Develop and manage the annual performance marketing budget, ensuring optimal allocation of investment across paid marketing channels, SEO initiatives, creative production, and agency partnerships.
• Monitor, analyze, and report marketing performance against budget, forecasts, and agreed KPIs, implementing corrective actions where required.
• Manage media spend across paid search, paid social, affiliate, and other acquisition channels, continuously optimizing channel mix based on performance and business priorities.
• Forecast marketing investment requirements and campaign performance to support commercial planning and business growth objectives.
• Track, report, and optimize key financial metrics, including Customer Acquisition Cost (CAC), Return on Marketing Investment (ROMI), conversion rate, and customer lifetime value (CLV), and other related KPIs.
• Identify opportunities to improve marketing efficiency, optimize investment allocation, and deliver sustainable growth through data-driven decision-making and continuous performance optimization.

Qualification, Experience & Skills:

• Minimum of 2 years of progressive experience in performance marketing, digital marketing, growth marketing, or a related commercial marketing role, preferably within e-commerce, retail, or technology-driven organizations.
• Demonstrated success in planning, executing, and optimizing multi-channel performance marketing campaigns that drive customer acquisition, conversion, and revenue growth.
• Proven experience in scaling customer acquisition channels while improving marketing efficiency and return on investment.
• Strong experience in managing paid marketing channels, including Google Ads, Meta Ads, programmatic display, affiliate marketing, and other digital acquisition platforms.
• Experience in developing and executing SEO strategies that improve organic traffic and search performance.
• Experience managing social media marketing initiatives and coordinating creative content development.
• Proven experience in managing marketing budgets and optimizing investment based on performance and commercial objectives.
• Experience leading cross-functional projects and managing internal teams and/or external agencies.