About the Role
We are looking for a Senior Performance Marketing Specialist to lead the planning, execution, measurement, and optimization of performance marketing initiatives across digital channels. This role is highly focused on driving scalable customer acquisition, revenue growth, and marketing efficiency through data-driven decision-making.

Key Responsibilities
Identify the best ad placements and craft cost-effective proposals across in-app, ad networks, fixed banners, and app tiles.
Plan, launch, monitor, and optimize campaigns to achieve business objectives and performance targets. Track and optimize key performance metrics including ROAS, CPA, CAC, Conversion Rate, CTR, Revenue, and Customer Lifetime Value (LTV).
Execute performance marketing strategies across ad networks, Google Ads (Search, Performance Max, Display), retargeting platforms, and other paid acquisition channels.
Lead implementation, validation, and optimization of tracking infrastructure using Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion APIs, and other measurement solutions.
Build dashboards and performance reports to communicate results and recommendations to stakeholders.
Collaborate closely with Product, BI, CRM, Content, Design, and Commercial teams to improve user journeys, landing pages, and conversion funnels.

Requirements
Minimum 3 years of hands-on experience in Performance Marketing.
Strong expertise in Google Ads, including Search, Performance Max, Display, remarketing, and audience strategies.
Hands-on experience with Iranian ad networks such as Yektanet and MediaAd.
Advanced knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), conversion tracking, event tracking, and attribution.
Strong analytical and problem-solving skills with a data-driven mindset.
Excellent communication, presentation, and stakeholder management skills.
Experience working in an e-commerce company is highly preferred.

Nice to Have
Experience in Fintech, Lendtech, or E-commerce.