About the Role

DG Shahr’s Marketing team is looking for a Marketing Communications Manager with strong commercial judgment, excellent negotiation skills, and a solid understanding of integrated marketing campaigns.

This role sits at the intersection of Brand, PR, Campaign Management, Media, Performance Marketing, Partnerships, and Business Development. The person in this role will be responsible for identifying high-value media and partnership opportunities, developing the strategy behind them, negotiating commercial terms, and owning execution from start to finish.

Key Responsibilities

• PR Management
  • Develop PR strategy and manage brand reputation and crisis communications.
  • Build brand media relations and release scheduled, targeted news.
• Outbound & OOH Campaign Strategy
  • Develop and execute strategies for outbound marketing campaigns.
  • Plan and manage OOH and DOOH campaigns.
  • Identify and evaluate new advertising and media opportunities based on DG Shahr’s brand and growth objectives.
  • Develop the right media mix based on campaign objectives, target audience, reach, frequency, cost, and expected impact.
  • Negotiate directly with media owners, agencies, advertising vendors, and suppliers.
  • Own advertising projects end-to-end, from briefing and negotiation to contracting, execution, and final reporting.
  • Manage campaign and media budgets while maximizing commercial and media value.
• Campaign Management
  • Contribute to the strategy and logic behind major integrated marketing campaigns.
  • Translate business objectives into campaign strategies, media plans, and executable action plans.
  • Coordinate cross-functional execution across Brand, Creative, Acquisition, Content, Social Media, Product, and other relevant teams.
  • Manage campaign timelines, deliverables, budgets, dependencies, and execution quality.
  • Analyze campaign performance and extract actionable learnings for future campaigns.
  • Understand the marketing funnel and the role of different channels across awareness, acquisition, activation, engagement, and revenue.
• Performance Marketing & Campaign Economics
  • This position is not necessarily a hands-on Performance Marketing role, but the candidate should have a strong understanding of performance marketing principles and campaign economics.
  • Understand key metrics such as CAC, CPA, CPM, CPC, CTR, Conversion Rate, ROI, and ROAS.
  • Evaluate media and campaign opportunities from both marketing and commercial perspectives.
  • Compare advertising opportunities based on cost, reach, audience quality, conversion potential, and strategic value.
  • Collaborate with Acquisition and Performance teams to measure the impact of outbound campaigns and partnerships.
  • Use campaign data and performance indicators to support decision-making.
• Partnerships, B2B Deals & Co-Marketing
  • Identify relevant brands, platforms, and businesses for strategic partnerships.
  • Develop and negotiate co-marketing campaigns.
  • Structure and close advertising, marketing, and B2B partnership deals.
  • Design win-win partnership models between DG Shahr and external partners.
  • Build relationships with major brands, platforms, media companies, and ecosystem partners.
  • Develop partnerships that can contribute not only to brand awareness but also to acquisition, activation, engagement, or revenue.
  • Manage key partner relationships and identify opportunities to expand successful collaborations.
• Barter Deals & Commercial Negotiation
  • Identify opportunities for barter-based advertising and media deals.
  • Structure the financial and commercial logic of barter agreements.
  • Negotiate to maximize the media and business value DG Shahr receives from each partnership.
  • Assess the real market value of media inventory and services against rate cards and comparable market pricing.
  • Manage contractual commitments and deliverables across barter and partnership agreements.
  • Build and maintain a strong professional network across media owners, agencies, brands, and business partners.

Requirements

• 3–6+ years of relevant experience in PR, Marketing, Advertising, Media, Campaign Management, Partnerships, or Business Development.
• Proven experience managing large-scale marketing or advertising campaigns.
• Strong understanding of offline, digital, and media advertising ecosystems.
• Excellent negotiation and deal-making skills.
• Strong commercial mindset and ability to structure mutually beneficial deals.
• Good understanding of Performance Marketing and campaign economics.
• Analytical mindset with the ability to work with campaign data and KPIs.
• Ability to manage multiple projects and stakeholders simultaneously.
• High level of ownership and ability to independently drive projects forward.
• Ability to prepare proposals, business cases, media plans, and management reports.
• Experience managing vendors, agencies, and commercial contracts.
• Strong understanding of both brand-building and growth-oriented marketing.

Nice to Have

• Experience in Fintech, Lendtech, or E-commerce.
• Experience managing significant advertising budgets.
• Direct experience negotiating with media owners and advertising agencies.