About the Role
DG Shahr’s Marketing team is looking for a hands-on Art Director to lead the visual and creative direction of the brand while actively contributing to design execution alongside the team. This role combines creative leadership with senior-level hands-on design: from developing campaign concepts and key visuals to mentoring designers, reviewing creative output, and ensuring consistent quality across digital and offline touchpoints. We are looking for someone who is comfortable getting their hands dirty, can turn briefs into strong visual ideas, and has practical experience using AI and generative creative tools as part of the modern design workflow — not only for ideation, but also for experimentation, production, and improving the speed and quality of creative output.
Key Responsibilities
Creative & Art Direction
Define and maintain the visual direction of DG Shahr across marketing campaigns and brand communications.
Translate marketing and business briefs into strong creative concepts, visual directions, and Key Visuals.
Develop visual systems that can scale consistently across digital, social, CRM, performance, OOH, print, and other campaign touchpoints.
Ensure creative work is aligned with DG Shahr’s brand identity while continuously evolving the brand’s visual expression.
Present and communicate creative concepts clearly to Marketing leadership and relevant stakeholders.
Hands-on Design & Creative Production
Work directly on high-priority creative projects and produce senior-level design output alongside the team.
Create or contribute to Key Visuals, campaign assets, digital ads, social content, landing page visuals, presentations, OOH, and other marketing materials.
Step into execution when necessary, especially for major campaigns, urgent projects, or complex creative challenges.
Take concepts from early sketches and references through to polished, production-ready creative.
Support adaptation and scaling of creative concepts across different formats and channels.
Team Leadership & Mentoring
Lead, mentor, and develop designers with different levels of experience.
Provide clear creative direction, constructive feedback, and hands-on coaching to improve team output.
Review designs and maintain a high standard of visual quality, craft, and attention to detail.
Help junior designers improve their conceptual thinking, technical skills, and ability to work from marketing briefs.
Prioritize design requests, distribute workload, and ensure delivery against campaign timelines.
Build a collaborative environment where designers can experiment, learn, and take more ownership over time.
AI-Powered Creative Workflow
Actively use Generative AI tools for visual ideation, concept development, image generation, editing, variation, and creative experimentation.
Identify practical opportunities to integrate AI into the creative workflow to improve speed, scale, quality, and creative exploration.
Develop repeatable AI-assisted workflows for tasks such as moodboards, campaign concepts, visual variations, image enhancement, and asset production.
Experiment with new AI creative tools and evaluate where they can meaningfully improve the team's output.
Guide designers in using AI responsibly while maintaining strong art direction, brand consistency, and human creative judgment.
Combine AI-generated assets with traditional design, retouching, compositing, and production techniques when needed.
Campaign & Cross-functional Collaboration
Work closely with Campaign, MarCom, Performance Marketing, Social Media, Content, eCRM, Product Marketing, and Product teams.
Participate in campaign ideation and translate campaign strategies into compelling visual concepts.
Collaborate with Performance Marketing on creative testing and develop variations based on campaign performance.
Support Product Marketing and Product teams with product communication, launch visuals, and customer-facing creative assets.
Work with external agencies, freelancers, photographers, production teams, and other creative partners when required.
Ensure creative deliverables are delivered on time and meet technical and production requirements.
Creative Performance & Optimization
Use campaign and creative performance data to understand what visual approaches work across different audiences and channels.
Collaborate with Performance and Campaign teams on Creative Testing and A/B Testing.
Develop creative variations based on audience, proposition, format, and funnel stage.
Apply campaign learnings to continuously improve future creative output rather than relying only on subjective design preferences.
Requirements
3+ years of professional experience in Graphic Design, Art Direction, Visual Design, Advertising, or a related creative role.
Strong portfolio demonstrating campaign concepts, Key Visual development, digital marketing assets, and brand communication.
Strong hands-on design skills and ability to personally deliver senior-level creative work.
Proven experience leading, mentoring, or providing creative direction to other designers.
Strong command of Adobe Creative Suite and relevant modern design tools.
Practical experience using AI / Generative AI tools within real creative workflows.
Strong understanding of visual hierarchy, typography, composition, branding, and advertising design.
Experience designing across both digital and offline formats.
Ability to translate business and marketing objectives into visual concepts rather than simply executing design requests.
Strong understanding of campaign workflows and ability to manage multiple creative projects simultaneously.
High attention to detail, ownership, and ability to work effectively in a fast-paced environment.
Strong communication and collaboration skills with both creative and non-creative stakeholders.
Nice to Have
Experience in Fintech, Lendtech, E-commerce, Technology, or high-growth consumer brands.
Experience developing or evolving brand visual systems and design guidelines.
Experience with performance-oriented creative and data-informed creative optimization.
Familiarity with tools such as Figma and AI-powered image/video creation tools.
Experience managing external agencies, freelancers, photographers, or production vendors.