Saturday to Wednesday / 8:30 to 17:15
-
Loan -Health insurance
-Flexible working hours
-Occasional packages and gifts
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1001 - 5000 employees
Pharmaceutical
Iranian company dealing only with Iranian entities
1393
Privately held
توضیحات بیشتر
key Requirements
3 years experience in similar positionManagerial work experience Microsoft Excel - Intermediate
Microsoft Power BI - Intermediate
language English-NativeJob Description
Brand Strategy & Business Ownership
- Own the annual brand plan: growth priorities, target audience, positioning, communication objectives and KPIs
- Own brand business performance: volume, market share and profitability
- Contribute to pricing strategy and portfolio decisions
- Lead launches
Consumer, Shopper & Market Insight
- Develop consumer understanding and shopper insight on how and where purchase decisions are made via questionnaires, focus groups and digital listening
- Analyze market data, market share, distribution, pricing and competitor activity
- Track brand performance over time
- Translate insights into clear recommendations and corrective actions
Communication & Activation
- Plan and lead integrated campaigns across digital, social, influencer, e-commerce and offline touchpoints (BTL and TTL)
- Brief and manage creative, digital, content and research partners; evaluate output and challenge constructively
- Plan promotional activities such as sampling and brand reminders
- Develop in-store and point-of-sale materials together with the sales team
- Plan and manage brand events and exhibitions
Field Alignment
- Run regular marketing reviews and cycle meetings with the field team so brand plans are fully implemented
- Equip the sales team with brand knowledge and tools
Compliance & Content
- Work with the Medical team on product claims, key messages and approved content
- Ensure all brand activities comply with regulatory requirements and company policies
Budget & Performance
- Manage the brand budget: allocation, forecasts, PR/PO follow-up and spend control
- Analyze marketing spend against key success factors and measure return on investment
- Prepare regular brand performance reports for management
- Cross-functional collaboration
- Work closely with Sales, Trade Marketing, Distributors, Medical, Regulatory, Branding, Digital, Supply Chain and Finance
Skills & Requirements
- 3–6 years of brand management experience in FMCG or consumer healthcare, with proven ownership of a brand and measurable commercial results; demonstrated ownership matters more than tenure
- Experience in health, beauty, OTC, supplements or another regulated category is an advantage
- Hands-on experience in consumer research and turning insight into brand plans
- Experience managing integrated campaigns, including digital and influencer marketing, with KPI-based performance tracking
- Strong commercial and analytical skills: sales, share, distribution, pricing and media data
- Strong agency management, brief writing, project management and presentation skills
- Creativity combined with commercial judgment
- Proficiency in Excel and BI; hands-on use of AI tools for research, content, analysis and presentations; familiarity with research and social-listening tools
- Ability to work cross-functionally, influence stakeholders and manage multiple projects at once
- Full confidentiality of commercial and brand information
- Degree in Marketing preferred
- Fluency in English
- Full-time, based in Tehran
Job Requirements
Age
30 - 40 Years Old
Gender
Men / Women
Education
Language
Software
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