Business Finance Manager

About the Job

We are looking for a Business Finance Manager to drive financial planning, performance management, and data-driven decision-making across the business.

In this role, you will act as a strategic finance partner to business leaders, providing financial insights, evaluating business opportunities, and supporting decisions that balance growth, profitability, and operational efficiency.

You will be responsible for managing budgeting and forecasting processes, analyzing P&L performance, developing financial models, and identifying opportunities to improve Unit Economics and overall business performance.

The ideal candidate combines strong financial expertise, analytical thinking, and business acumen with the ability to translate complex financial data into actionable recommendations and collaborate effectively with cross-functional teams.

Key Responsibilities

1. Business Finance & Financial Performance

• Manage and monitor P&L performance, ensuring visibility into revenue, costs, margins, and profitability drivers.
• Drive annual budgeting, periodic forecasting, and financial planning processes in collaboration with Finance, FP&A, and business teams.
• Analyze Actual vs. Budget vs. Forecast performance, identify key variances, and provide actionable recommendations.
• Develop and maintain financial models to evaluate business performance, profitability, and investment opportunities.
• Monitor and analyze Unit Economics, identifying opportunities to improve Contribution Margin and cost efficiency.
• Conduct financial sensitivity analyses and develop scenarios to assess business risks and opportunities.
• Identify financial risks, cost optimization opportunities, and profitability improvement initiatives.
• Support resource allocation decisions through financial analysis and business performance insights.

2. Business Planning & Financial Analysis

• Support the development and execution of annual and quarterly business plans aligned with financial objectives.
• Prepare comprehensive Business Cases, Financial Feasibility Studies, and ROI Analyses for new initiatives and investment decisions.
• Evaluate the financial implications of commercial, operational, and strategic initiatives.
• Analyze business performance trends and identify key drivers of revenue growth and profitability.
• Develop financial scenarios to support decision-making under different business conditions.
• Partner with business stakeholders to translate strategic priorities into measurable financial targets.
• Provide financial recommendations to improve business efficiency, investment effectiveness, and sustainable growth.

3. Business Performance Management

• Monitor business performance against financial targets, budgets, and forecasts.
• Develop and maintain financial and operational performance scorecards.
• Track key business KPIs, including GMV, NMV, Revenue, Gross Margin, Contribution Profit, CAC, LTV, and Unit Economics.
• Identify performance gaps, investigate root causes, and recommend corrective actions.
• Collaborate with business owners to develop and monitor financial improvement initiatives.
• Prepare financial performance reviews and management reports for monthly and quarterly business reviews.
• Support the alignment of financial targets with business plans, operational KPIs, and OKRs.
• Evaluate the financial effectiveness and ROI of growth and operational initiatives.

4. Financial Controlling & Governance

• Monitor the accuracy and consistency of financial performance data in collaboration with Finance and FP&A teams.
• Support financial reconciliation processes and investigate discrepancies affecting P&L accuracy.
• Identify potential financial leakage, cost inefficiencies, and areas requiring stronger financial controls.
• Ensure financial analyses and management reports are aligned with established financial policies and reporting standards.
• Collaborate with relevant stakeholders to improve financial transparency and strengthen financial control processes.
• Support the standardization and continuous improvement of financial planning, reporting, and controlling processes.

5. Data Analytics & Management Reporting

• Develop and maintain financial reports, analytical models, and management dashboards.
• Partner with Data/BI teams to improve the accuracy, accessibility, and consistency of financial and business performance data.
• Translate complex financial and operational data into clear insights and recommendations for business leaders.
• Improve reporting efficiency through process optimization and automation.
• Establish consistent financial KPI definitions and reporting methodologies in collaboration with relevant teams.
• Prepare executive-level financial analyses and presentations to support business decisions.

6. Business Partnering & Stakeholder Management

• Act as a Finance Business Partner to Commercial, Operations, Marketing, Product, and other business functions.
• Provide financial guidance and analytical support for key business initiatives and operational decisions.
• Challenge business assumptions constructively and ensure financial implications are considered in decision-making.
• Work closely with Finance and FP&A to align financial plans, forecasts, and actual performance.
• Communicate financial insights and recommendations effectively to senior stakeholders.
• Drive cross-functional collaboration to improve financial performance and business outcomes.
• Lead and develop team members, where applicable, while ensuring high standards of analytical quality and execution.

Qualifications

Experience

• Minimum 5 years of relevant professional experience in Business Finance, FP&A, Financial Planning, Business Controlling, or related functions.
• Proven experience in P&L Analysis, Budgeting, Forecasting, and Financial Performance Management.
• Strong background in Financial Modeling, Business Case Development, and Scenario Analysis.
• Hands-on experience analyzing Unit Economics, profitability drivers, and business performance metrics.
• Experience partnering with commercial or operational teams to support business decisions.
• Experience working in dynamic, data-driven business environments.
• Previous experience in E-commerce, Q-Commerce, Marketplace, Retail, or Digital Businesses is a strong advantage.
• Experience managing or mentoring team members is preferred.

Technical & Functional Skills

• Advanced knowledge of Financial Modeling, P&L Management, Budgeting, and Forecasting.
• Strong understanding of Unit Economics, Contribution Margin, and profitability analysis.
• Proficiency in Variance Analysis, Scenario Planning, and Financial Performance Evaluation.
• Ability to develop robust Business Cases and assess ROI and investment feasibility.
• Advanced Excel skills and familiarity with financial planning and reporting tools.
• Good understanding of BI tools, dashboards, and data visualization.
• Strong analytical and problem-solving capabilities.
• Understanding of key commercial and operational performance drivers.
• Ability to translate financial analysis into practical business recommendations.

Leadership & Behavioral Competencies

• Strong Business Acumen and commercial understanding.
• High level of analytical thinking and structured problem-solving.
• Strong sense of ownership, accountability, and attention to detail.
• Ability to work effectively with multiple stakeholders across different functions.
• Confidence in challenging assumptions and providing independent financial perspectives.
• Strong communication, influencing, and presentation skills.
• Ability to manage competing priorities in a fast-paced environment.
• Proactive mindset with a focus on continuous improvement.
• Results-oriented approach with a strong commitment to financial discipline and business performance.