The Commercial Manager – C2C Line is responsible for designing, leading, and optimizing the end-to-end C2C used-car transaction lifecycle. This role aims to deliver a seamless experience for both sellers and buyers while improving conversion rates, operational efficiency, and overall customer satisfaction. The ideal candidate combines commercial acumen, data-driven decision-making, operational excellence, and strong cross-functional leadership.

Key Responsibilities

• Lead and optimize the end-to-end C2C workflow, from vehicle acquisition to final sale.

• Improve conversion rates at each stage of the transaction funnel.

• Monitor, analyze, and improve key business KPIs, including:

  • Vehicle acquisition volume

  • Conversion rates at each funnel stage

  • Average time from acquisition to sale

  • Profit margins and transaction profitability

• Collaborate with commercial and branch teams to enhance the customer experience throughout vehicle inspection, pricing, contract signing, and delivery.

• Analyze seller and buyer behavior to improve engagement, build trust, and increase customer satisfaction.

• Develop and execute vehicle acquisition and pricing strategies aligned with market dynamics and business objectives.

• Identify operational bottlenecks and implement scalable solutions to improve efficiency and business performance.

• Work closely with Commercial, Customer Acquisition, Product, and Branch teams to improve cross-functional coordination and responsiveness.

• Support growth initiatives and commercial campaigns to expand both vehicle supply and customer demand.

• Prepare regular performance reports, forecasts, and actionable business insights for senior management.

• Lead, coach, and develop the C2C team, fostering accountability, collaboration, and continuous improvement as the business scales.

Requirements & Qualifications

• Proven experience in commercial management, marketplace operations, the automotive industry, or C2C, C2B, or B2C business models.

• Strong commercial and analytical mindset, with the ability to translate data into actionable business decisions.

• Experience managing complex, multi-stage business processes and cross-functional initiatives.

• Good understanding of the used-car market, customer behavior, pricing dynamics, and transaction processes.

• Strong problem-solving, prioritization, and project management skills.

• Excellent communication, stakeholder management, and collaboration skills.

• Results-oriented, proactive, and comfortable working in a fast-paced, dynamic environment.

• Proficiency in Excel or Google Sheets and business reporting tools.

• Experience with CRM systems, dashboards, and KPI monitoring and management.