Senior Social Media Specialist & Content Creator
MUSHMUSH Perfumes

About the Role
MUSHMUSH Perfumes is looking for a creative, hands-on Senior Social Media Specialist & Content Creator to grow our presence across Instagram and TikTok.

This role combines content strategy, video production, community engagement, and performance analysis. You’ll take content from idea to publication: developing concepts, writing hooks and scripts, filming, editing, publishing, and using results to improve what comes next.

Your goal will be to create content that captures attention, connects with the right audience, and turns interest in our fragrances into meaningful engagement, website visits, and purchases.

What You’ll Do
Content Strategy & Planning

• Develop and execute a social media content strategy aligned with our brand identity and business goals.
• Own the content calendar, balancing product storytelling, educational content, trends, community content, and promotional campaigns.
• Develop original concepts, compelling hooks, and scripts for Reels, TikTok videos, Stories, and other relevant formats.
• Adapt ideas to each platform and audience while maintaining a consistent brand voice.
• Identify relevant trends and translate them into content that feels authentic to MUSHMUSH.

Hands-On Content Creation

• Film and edit short-form videos featuring our fragrances, product experiences, and lifestyle storytelling.
• Create product demonstrations, fragrance discovery content, behind-the-scenes videos, and other engaging formats.
• Write captions, on-screen text, and calls to action that support each piece of content’s objective.
• Produce platform-ready content with strong pacing, clear visuals, effective sound, and accurate subtitles.
• Collaborate with designers, creators, and the marketing team when additional production support is needed.

Channel Management & Community Engagement

• Manage day-to-day publishing and maintain our social media profiles.
• Engage with comments and messages in the brand’s voice, coordinating customer service inquiries with the appropriate team.
• Grow a relevant, engaged audience through consistent content and active community participation.
• Identify opportunities for creator collaborations and customer-generated content.
• Maintain an organized workflow for content approvals, scheduling, and asset management.

Performance Analysis & Improvement

• Track content performance, including reach, watch time, audience retention, shares, saves, engagement, and follower growth.
• Monitor website traffic and attributable conversions from social media using available tracking tools.
• Test different hooks, formats, video lengths, storytelling approaches, and calls to action.
• Use results to refine the content calendar and develop repeatable content series.
• Share regular reports explaining what worked, what didn’t, and what to test next.
• Collaborate with the paid media team to adapt promising organic content into advertising creatives.

What We’re Looking For

• At least 5 years of relevant experience in social media management and content creation, preferably for B2C or e-commerce brands.
• A portfolio demonstrating short-form videos you personally helped conceptualize, film, and edit.
• Demonstrated success in improving content performance and growing relevant, engaged audiences.
• Strong understanding of Instagram and TikTok formats, audience behavior, and content discovery.
• Hands-on video editing skills using tools such as CapCut, Adobe Premiere Pro, or equivalent software.
• Strong visual judgment and practical knowledge of product filming, lighting, composition, and sound.
• Excellent English copywriting skills and the ability to create content for a US consumer audience.
• Confidence using social media publishing and analytics tools, including native platform insights and Meta Business Suite.
• The ability to interpret performance data and turn findings into practical creative decisions.
• Strong organization, attention to detail, and the ability to manage production deadlines independently.
• A collaborative mindset and a willingness to test, learn, and improve.

Nice to Have

• Experience in fragrance, beauty, fashion, or lifestyle brands.
• Experience creating content for direct-to-consumer businesses.
• Familiarity with creative testing and content production for paid social campaigns.

What Success Looks Like

• A consistent flow of original, polished content that reflects the MUSHMUSH brand.
• Stronger audience retention, sharing, saving, and meaningful engagement.
• Growth in relevant followers and qualified website traffic.
• Clear evidence that performance insights are improving content decisions.
• A growing contribution from social media to product discovery and purchases.

How to Apply
Please submit:

1. Your resume.
2. Your portfolio or links to social media accounts you’ve worked on.
3. Three to five short-form videos, with a brief explanation of your role in creating each one.
4. One or two examples of measurable results, including the timeframe and whether performance was organic or supported by paid promotion.

We’re interested in how you think, what you can create, and how you learn from results.


MUSHMUSH Perfumes | Where Creativity Drives Growth