Trade Marketing Manager

Trade Strategy & Planning
Develop and execute trade marketing strategies by channel and brand
Build the annual trade and shopper calendar and align activation priorities
Lead joint business planning with Sales for key accounts and distributors
Take part in S&OP to ensure trade activities are ready and forecasts are accurate
In-store Standards & Execution
Define standards for assortment (MSL), planogram, visibility and merchandising
Measure in-store execution compliance
Guide the field team on standards and execution quality
Trade Promotions & Incentives
Design and implement trade promotions, trade offers, POSM and in-store activities
Design distributor and sales-force incentive schemes; track achievement
Own and hold training events for customers (pharmacists and pharmacy staff), with content from Medical and Marketing
Run the pharmacist programme with Medical, including the gifts and treats policy
Arrange POSM and visibility installation with the field team and Branding
Analytics & Insight
Track and analyse distribution quality; provide actionable insights to Sales
Analyse channel investments and measure the ROI of trade marketing activities
Monitor customer, shopper and channel behaviour; identify growth opportunities
Launches & Selling Tools
Lead commercial planning for new and renovated launches: distribution, volume, assortment and launch success metrics
Develop selling stories and trade toolkits by customer and channel
Budget & Collaboration
Lead trade marketing and BTL projects within approved budgets
Work closely with Sales, Marketing, Medical, Supply Chain, BI and Finance
Skills & Requirements
5+ years of experience in trade, channel, shopper or commercial marketing in FMCG, OTC or consumer healthcare; pharmacy-channel experience is an advantage
Proven experience in trade promotions, in-store execution and channel management
Strong knowledge of distribution KPIs (ND, WD, OOS)
Experience in product launches and go-to-market planning
Strong analytical skills; solid understanding of shopper and customer behaviour
Advanced Excel and Power BI; hands-on use of AI tools for analysis, reporting and content
Strong negotiation, project management and stakeholder management skills
Full confidentiality of commercial information
Bachelor's degree in Marketing, Business, Management or Industrial Engineering; MBA preferred
Hands-on field presence; willingness to travel
English preferred
Full-time, based in Tehran