About the Role:
We are looking for a Senior Social Media Specialist who combines strategic thinking, data-driven analysis, creativity, and hands-on execution to grow our social media channels and achieve measurable marketing objectives.
The ideal candidate can develop effective social media strategies, plan and execute campaigns, manage content calendars, and use performance data to continuously optimize content and channel growth.
Key Responsibilities:
1. Social Media Strategy & Campaigns:

• Develop and execute social media strategies aligned with brand and marketing objectives.
• Define channel-specific goals, target audiences, content pillars, and measurable KPIs.
• Plan and execute social media campaigns to achieve specific objectives, including brand awareness, reach, engagement, audience growth, and lead generation.
• Analyze audience behavior, competitors, and platform trends to identify growth opportunities.

2. Content Planning & Channel Management:

• Develop and manage editorial calendars based on social media objectives, campaigns, and audience insights.
• Plan content topics, formats, and publishing frequency for platforms such as Instagram and LinkedIn.
• Coordinate with content, design, and video production teams to ensure high-quality and timely content delivery.
• Manage content scheduling, publishing, and quality control across social media channels.

3. Social Media Analytics & Optimization:

• Monitor and analyze social media KPIs, including reach, impressions, engagement rate, follower growth, video performance, and conversions.
• Evaluate content and campaign performance to identify trends, strengths, and areas for improvement.
• Translate data into actionable recommendations to optimize content strategy, campaigns, and channel performance.
• Prepare regular performance reports and track progress against defined targets.

4. Platform Expertise & Continuous Improvement:

• Stay up to date with social media algorithms, platform updates, emerging formats, and industry trends.
• Experiment with content formats and campaign approaches to improve performance.
• Identify execution challenges and proactively recommend data-driven solutions.

Required Skills & Qualifications:

• Strong understanding of Instagram and LinkedIn algorithms, platform best practices, and audience behavior.
• Proven ability to develop social media strategies and execute campaigns against measurable objectives.
• Strong analytical skills and the ability to translate performance data into actionable insights.
• Experience with social media analytics and management tools such as Meta Business Suite, LinkedIn Analytics, or similar platforms.
• Strong planning, organizational, problem-solving, and communication skills.
• Ability to work independently and collaborate effectively with cross-functional teams.

Experience & Background:

• Minimum 4 years of relevant experience in social media management or strategy.
• Demonstrated experience growing social media channels and improving performance against defined KPIs.
• Proven experience in content planning, campaign execution, performance analysis, and optimization.
• Experience working with content, design, and marketing teams.
• A portfolio demonstrating successful campaigns and data-driven results is a plus.