Senior Performance Marketing Specialist

We are looking for a Senior Performance Marketing Specialist who can drive business growth and improve marketing ROI through data-driven analysis, advertising campaign management, and continuous optimization of acquisition channels.

Responsibilities

• Plan, execute, and optimize digital advertising campaigns in line with marketing objectives and business growth goals.
• Manage advertising budgets and optimize customer acquisition costs across different channels.
• Analyze campaign performance and monitor key metrics such as CAC, CPA, CPL, ROAS, and conversion rates.
• Analyze acquisition and conversion funnels to identify opportunities for campaign performance improvement.
• Design and run A/B tests to optimize campaigns, advertising messages, and landing pages.
• Monitor lead quality and analyze lead conversion rates into customers and successful transactions.
• Collaborate with Marketing, Product, Sales, and Operations teams to improve acquisition channel performance.
• Prepare analytical reports and provide data-driven, actionable recommendations to improve campaign efficiency and marketing ROI.

Requirements

• At least 4 years of relevant experience in performance marketing and digital advertising.
• Hands-on experience in launching, managing, and optimizing online advertising campaigns.
• Practical experience with analytics and tracking tools, including Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong understanding of campaign performance metrics and the ability to optimize advertising budgets based on results.
• Strong analytical skills, with the ability to identify growth opportunities and recommend actionable solutions.
• Familiarity with conversion funnels, A/B testing, and conversion rate optimization (CRO).
• Proficiency in Excel or Google Sheets and the ability to prepare analytical reports.
• Strong sense of ownership, results orientation, problem-solving skills, and an analytical mindset.

Preferred Qualifications

• Experience working in e-commerce businesses or marketplaces.
• Experience in the automotive industry or online car buying and selling platforms.
• Experience in sales lead generation, lead optimization, and analyzing lead conversion rates into successful transactions.