Overview
At Snapp! Market, campaigns are one of our main growth levers. They decide when and why millions of customers order their groceries from us. As a Campaign Specialist, you'll join our campaign team to plan and run campaigns across digital, OOH, and partnership channels, and you'll take hands-on ownership of their day-to-day running. You'll grow by working on campaigns with real, measurable impact.
Responsibilities

• Run integrated campaigns across in-app, push, SMS, social, performance ads, and OOH to bring in new customers, increase order frequency, and win back inactive users.
• Work with the team to plan and run seasonal and occasion-based campaigns, as well as the always-on promotional calendar.
• Turn campaign goals into detailed execution plans: timelines, target segments, channel setup, and KPIs.
• Coordinate OOH campaigns with agencies and vendors, from location planning and creative adaptation to installation checks and reporting.
• Manage day-to-day work on co-funded campaigns with brand and supplier partners: briefs, timelines, asset approvals, and performance reports.
• Set up campaign mechanics with cross-functional teams, including Product, Commercial, Sales, and Lifecycle, and make sure everything works correctly before launch.
• Write creative briefs and follow up on asset production (landing pages, banners, ad copy, social content, OOH artwork) so it ships on time and on brand.
• Track performance and spend against budget while campaigns run, flag issues early, and suggest improvements based on data and A/B test results.
• Prepare post-campaign reports with key results and learnings, and share them with the team to improve future campaigns.

Qualifications:

• 2–4 years in campaign management or a related role, ideally at an e-commerce or consumer app.
• Hands-on experience running campaigns from brief to report, with results you can talk through.
• Experience with several channels, especially CRM channels (push, SMS, in-app) and paid digital.
• A good grasp of segmentation, A/B testing, and core KPIs (orders, new customers, AOV, CAC, ROI).
• A strong analytical mindset: you can dig into campaign data in Excel/Google Sheets and analytics tools, spot what's driving results, and turn it into clear insights and recommendations.
• Hands-on use of AI tools to speed up campaign work, such as preparing briefs, analyzing results, and automating routine tasks.