About SnappPay
SnappPay is the first and leading BNPL provider in Iran, started in 2020. We are leveraging Financial Technologies to reshape Iranians’ experience of consumer credit.
Supporting Snapp Group’s mission of enhancing Iranian people's quality of life through Internet services, SnappPay’s mission is to bring financial freedom to all Iranians by providing them with better, smarter, and more efficient solutions for payment and shopping.

About the Role
We are looking for a Senior Social Media Specialist to execute, lead, and optimize our social media activities. In this role, you will be responsible for achieving brand and business goals through effective campaign management, performance analysis, data-driven insights, and ensuring the accurate and timely execution of all plans.

Responsibilities

• Design, monitor, and improve social media KPIs and performance dashboards.
• Prepare and present weekly and monthly reports, and identify performance opportunities and risks.
• Manage and execute social media campaigns end-to-end, from receiving the brief to delivering the final report.
• Work closely with Content, Design, Media, CRM, and Product teams to ensure integrated campaign execution.
• Continuously follow up on projects and coordinate with different stakeholders to ensure tasks are completed on time.
• Analyze content and campaign performance on a daily basis and provide data-driven improvement recommendations.
• Improve key business and social media metrics through continuous testing, experimentation, and optimization.
• Act as a subject matter expert on social media trends, platform changes, and audience behavior.
• Take full ownership of tasks and independently drive them to completion without requiring constant follow-up from the manager.

Requirements

• At least 3 years of experience in social media management within fast-paced environments, with a proven track record of executing large-scale campaigns.
• Strong knowledge of planning, executing, and optimizing social media activities and campaigns.
• Strong problem-solving, analytical thinking, and decision-making abilities.
• Ability to analyze data, interpret reports, and extract actionable insights for decision-making.
• Experience in campaign management and effective cross-functional collaboration.
• High level of accountability, ownership, and commitment to results and outputs.
• Project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously.
• Strong communication skills and the ability to manage and coordinate with different stakeholders.
• Experience in preparing performance reports and working with dashboards and key performance indicators (KPIs).
• Full familiarity with major social media platforms, including Instagram, Meta, X, LinkedIn, and emerging trends in the field.
• Strong execution mindset, continuous follow-up, and the ability to independently drive tasks from problem definition to final delivery without requiring constant follow-up from the manager.
• Experience in fintech or related industries is a plus.