Sales Data Analyst and RTM Manager

Job Description:
This role is responsible for transforming sales data into actionable insights and developing RTM strategies. The role identifies market trends and growth opportunities, monitors commercial KPIs, and supports data-driven decision-making through close collaboration with sales teams across all channels and key cross-functional stakeholders.

Main responsibilities:
Data Collection and Management:
• Collect and manage sales data from various sources, ensuring data accuracy and integrity.
• Develop and maintain databases and data systems necessary for data analysis and reporting.
Data Analysis and Reporting:
• Analyze sales data to identify trends, patterns, and opportunities for improvement.
• Prepare and present detailed reports and dashboards to senior management and sales teams.
• Provide insights and recommendations based on data analysis to support strategic decision-making.
Performance Monitoring:
• Monitor and evaluate sales performance against targets and KPIs.
• Identify areas of underperformance and work with sales teams to develop corrective actions.
• Track the effectiveness of sales strategies and initiatives.
Collaboration and Communication:
• Collaborate with sales, marketing, and finance teams to understand data needs and provide relevant insights.
• Communicate complex data findings in a clear and concise manner to non-technical stakeholders.
• Support the sales team with data-driven insights to enhance their performance.
Process Improvement:
• Continuously improve data collection and analysis processes.
• Implement best practices for data management and analysis.
• Stay updated with the latest tools and technologies in data analysis.

Requirements:
Education:
• Bachelor’s degree in business administration, Statistics, Data Science, or a related field. A master’s degree is a plus.
Experience:
• Minimum 3 years of managerial experience in data analytics within sales or marketing, preferably in the FMCG industry.
• Proven experience in managing and analyzing large datasets.
• Experience in customer segmentation, market coverage analysis, route optimization, and performance monitoring.
Skills:
• Strong analytical and problem-solving skills, with the ability to translate data into business recommendations.
• Advanced proficiency in Excel and Power BI, SQL skills, and familiarity with ERP and CRM systems.
• Solid understanding of FMCG sales channels, distribution models, and RTM principles.
• Strong business acumen and understanding of sales performance drivers.
• Excellent communication and presentation skills.
• Ability to manage projects and collaborate effectively with cross-functional teams.
• Strong attention to detail and commitment to data quality and accuracy.
• Upper-intermediate English proficiency, both written and spoken.