We are looking for a data-driven Performance Marketing Specialist to join our team at Digipay.

Responsibilities

• Execute, monitor, and optimize performance marketing campaigns across Google Ads and other advertising platforms.
• Analyze campaign performance, identify optimization opportunities, and improve key performance metrics.
• Prepare and maintain performance reports and dashboards.
• Monitor conversion tracking and collaborate with relevant teams to resolve data discrepancies.
• Support testing and evaluation of new advertising channels.
• Familiarity with Looker Studio.

Requirements

• 2+ years of hands-on experience in Performance Marketing.
• Strong practical knowledge of Google Ads.
• Proficiency in Google Analytics 4 (GA4).
• Strong Excel and Google Sheets skills.
• Solid understanding of performance marketing KPIs and data analysis.
• Analytical mindset, attention to detail, and problem-solving skills.
• Ability to take ownership of tasks and work independently.

Nice to Have

• Familiarity with Google Tag Manager (GTM).
• Experience with mobile app advertising and attribution platforms.
• Experience with Iranian advertising networks.